Discussion board question, each question needs short response(4-6 master level sentences) to it and each one if it

has a source used  please provide. 

1. Let’s FIRST take a look at what logistics is REALLY designed to do.  Why is it so important and what are the key challenges in 2016 and beyond when it comes to managing logistics relative to channels of distribution?

2.Do you think that it is the national brand manufacturers that also supply store label brands or do other independent food broker companies do this?  How does the quality of store brands stack up against the quality of the national brands?   What is the perception of consumers of these store brands compared to the national brands?  Why do stores offer their own store brands when national brands are available to sell to their customers? Back up your posting with one scholarly article, if you are able to locate one, to substantiate your claim, and also share the gist of what your article shares so that others might be encouraged to want to read it.

3. Class, in another posting in TDA#2 we look at a company called Outofsight Speakers and its consideration of Washburn Electronics as a potential wholesale distributor.  A case study is a good learning experience when ALL participate.  Disagreement is encouraged….   As it is part of your Week FIVE TDA evaluation, please contribute to this Outofsight/Washburn case study discussion via at least one posting over two different days this week, at a minimum. Thanks!  ATTACHMENT PREVIEW Download attachmentOutofsight Speaker Company (Case Study — Week FIVE)Your company is theOutofsight Speaker Company, a manufacturer of a highquality line of audio speaker systems. Your company has been in existence for fouryears; sales have gradually been increasing — 8% annually. Your audio speakersrange in price from $400 to $3,200 per pair.Fast forward… as a recent graduate of DeVry University, your VP of Channel Relationsrecognizes the excellent learning that you have gained.She has asked you toqualify a potential new distributor for your line of audio speakers.That potential new distributor isWashburn Electronics, located in Paducah,Kentucky.Outofsight Speaker Company had received a letter of inquiry fromWashburn, in which they expressed interest in becoming a quali±ed Outofsightwholesale distributor in their state.At this time, you do not have a wholesaledistributor physically located in this Kentucky geography and your three primarycompetitors do. Washburn also represents two of those three competitors and doesnot represent the other one.Outofsight’s interests have been served in Kentucky by two authorized Outofsightdistributors in the bordering states of Indiana and Tennessee, both of which havedone a decent job representing Outofsight products in Kentucky.You don’t know too much about Washburn Electronics other than what you found ontheir web site, information of which is fairly limited.Yet, because you have nowholesale dealer distributors in Kentucky, the visibility of your product line is lowerthan you would like.Washburn Electronics is a wholesale distributor and sells avariety of electronic goods to retail stores, most of which are independent stores.Those stores compete with Tweeter and other stores that sell high quality speakersand audio systems.Assume you have a meeting arranged with Washburn Electronics senior managementat their Paducah o²ce.Your purpose is to explore opportunities to possibly partnerwith Washburn to represent your product line.You are there solely because theyinquired via letter of their possibility of becoming an authorized distributor.At thismeeting, you will meet the Washburn senior management team.You may ask thesesenior managers any questionsyou wish.As you re³ect on what you would ask them, consider your strategy for the SalesMeeting.Once you have your strategy set, what questions would YOU want to ask?(NOTE: it is not the answers I seek. Rather, it is to determine the questions you wouldask, the answers to which would facilitate your making a wise recommendation toyour VP).Tell me, though, WHY you want to know the information you are asking.What are thethings you would want to know about Washburn Electronics that would help youmake the “correct” decision whether or not to bring them aboard as a potentialdistributor of Outofsight speakers?Demonstrate to me your ability to thinkstrategically… and to look at the “bigpicture.”Remember that you are looking at this distributor’s ability to MARKET yourgoods and representOutofsightto your target market.

View the Answer>>>I will be evaluating your responses on the “big picture” approach thatyou take that suggests you are asking questions that TRULY help you tounderstand how bringing Washburn Electronics aboard as your Kentuckywholesale distributor would make sense and would be benefcial to bothWashburn and OutoFsight.

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