Discussion board responses for each question. Master level responses needed, short responses, if sources used

please provide them. 

1.Is IMC something that we “do” … or is it something else?  What is IMC and why should it be so important to companies in the 21st century?  How does it differ from ‘advertising’?

2.Why is IMC important in the 21st century?  

Companies that don’t manage their promotional approach via an INTEGRATED MARKETING COMMUNICATIONS effort will find that their message will become easily FRAGMENTED.  For this reason, if one’s company is not embracing IMC and their competition IS embracing an integrated marketing communications approach, the competition will likely come out ahead as their MESSAGE will resonate better with their stakeholders.  Your competition will move ahead because they do the better job of ensuring that “one, clear, consistent” message.

Yes, you want to have that “one, clear, consistent” message for your IMC Plan — it is part of your IMC Plan’s measurement.  In addition, you want to measure how effectively it is remembered by your target market after your IMC Plan has been executed.

Now, as you look at companies, in general, who or what are those company’s stakeholders?

3.It would be interesting to ask your senior management a) does our company embrace IMC and b), if so, how do we know that the company ACTUALLY embraces an IMC approach?

As you look at Kotler and Armstrong’s perspectives, they suggest there are several ways to set a promotional budget for a company.  I’d be willing to bet that your company utilizes one of the several budgeting approaches that Kotler/Armstrong share. Yet, which of these budgeting approaches SHOULD the company use (i.e., which one should be most appropriate)? 

What approach to promotion budgeting does your company actually use?  Why?  Does your company use that one approach that Kotler/Armstrong most recommend?  See if you can learn why they don’t (assuming that is the case)… and please come back and share your findings. Let us know with whom you spoke (by title).  Please, no opinions here — ASK!  Please remember that one of my objectives, as shared with you during the Week ONE class con-call, is that you become more attuned to marketing at your place of employment.  Thus, find out from someone at your company who knows… and share your findings!  Thanks!

4. Because the Promotion “P” includes advertising, public relations, sales promotion, direct marketing, and personal selling, we will do our best to try to cover some key elements of each subset in our Week SIX threads.  

Now, we sometimes may not think about this, but the sales team is very much a part of overall corporate IMC Promotion.  As someone once said, “Nothing happens until the sale is made.”

How does personal selling contribute to the IMC effort?  After you share your thoughts on this, what are the ways that sales reps are compensated?

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