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Finance and blockchain

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Read BitGold case study (see HBS Coursepack) and answer the following questions with substantive

answers in a cohesive essay. Your paper should be at least 3 pages in length. Use proper grammar,

spelling, citations, etc.

  1. BitGold’s IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in

developing countries around the world. Where should BitGold focus on acquiring users?

  1. How could BitGold continue to stay on the right side of the law?
  2. How could BitGold market its services to users and merchants, both in Canada and abroad?
  3. Given the uneven state of the regulatory environment in the United States with respect to bitcoin

startups, how should BitGold organize its US expansion?

Sample Solution

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