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For the exclusive use of L. Willert, 2016. INS129 Simplex Solutions: Expanding the Entrepreneurial Team 04/2013-5683

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For the exclusive use of L. Willert, 2016.
INS129 Simplex Solutions:
Expanding the
Entrepreneurial Team 04/2013-5683
This decision scenario was developed by Balagopal Vissa, Associate Professor of Entrepreneurship at INSEAD, using
publicly available information on Singaporean ventures and entrepreneurs. It is intended to be used as the basis for
class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Additional material about INSEAD case studies (e.g., videos, spreadsheets, links) can be accessed at
cases.insead.edu.
Copyright © 2012 INSEAD
COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED,
IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER. STORED, TRANSMITTED, REPRODUCED OR DISTRIBUTED This document is authorized for use only by Laura Willert in MGT 320 Luciano Spring 2016 taught by Margaret Luciano, Arizona State University from January 2016 to May 2016. For the exclusive use of L. Willert, 2016. Martin – Chief Executive Officer (CEO), and Peter – Chief Technology Officer (CTO),
cofounders of Simplex Solutions, are considering two strategic hiring decisions that could
make or break their vision for the next stage of the company’s growth. In their search for a
Chief Financial Officer and Chief Marketing Officer, they are facing a dilemma: Should they
be hiring frontline employees or looking for individuals that will effectively be co-founders,
in the sense that they will have significant ownership stakes in the venture and the same status
and rank as the initial founders. After considerable debate, they conclude that they are in fact
looking for co-founders who will jointly build their fledgling venture. Naturally, as cofounders, they will – like Martin and Peter – hold a considerable share of equity in the new
venture and will be officers of the company.
Founded in early 2002, Simplex Solutions is a software company dedicated to developing and
marketing optimized event scheduling solutions. By combing the latest research in constraint
programming, operations research and heuristic search their software platform provides robust
and cost-effective solutions that provide unique value to customers by generating optimized
event schedules reliably and extremely fast, compared to existing solutions. The scheduling
solutions are professionally designed, with user-friendly interfaces, and can be easily
integrated into the customer’s existing software and hardware infrastructure. These solutions
can be applied to diverse markets such as sports event scheduling, university timetabling,
flight crew/cockpit crew scheduling, and nurse/doctor rostering.

 
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