Foundation to Business Strategy & BC12-2

What am I required to do in this assignment?
Students are expected to complete following tasks:
Task 1
Using academic literature, evaluate the need and importance of environment analyses.
Students are expected to understand the significance and impact of the macro and micro (Internal and External) business
environment and demonstrate conceptual understanding of environmental analyses and its role in business management. The
students are also expected to review adequate and relevant contemporary academic literature that emphasizes on the importance
and the impact of environmental analysis on businesses.
Task 2
Critically evaluate the trends in macro environment (PEST Model) that has an impact on Tourism and Hospitality
Industry in Oman.
Students are expected to discuss following important points while analysing external environment of Tourism and Hospitality
Industry in Oman and supporting their discussions.
Submission Deadline Marks and Feedback
Before 6pm on:
Click or tap to enter a date.
15 working days after deadline (L3, L4, L5 and L6)
xx working days after deadline (Foundation Programme)
Click or tap to enter a date.
Module title & code Foundation to Business Strategy & BC12-2
Assignment number and title 1A and 1B : WR-I + PR-Oral
Assessment type Group Report and Viva Voce
Weighting of assessment 50% (WR-Gr 35% + PR-Viva 15%)
Module learning outcomes 1.Knowledge and Understanding:
Discuss the concepts and theories underpinning strategic planning and its role in
the success of an organization.
2.Skills and Abilities:
Apply relevant analytical tools to evaluate the impact of external and internal
environment on a given firm’s competitive position and recommend appropriate
competitive strategies within the context of a dynamic competitive environment.
2
A. Political factors
B. Economic factors
C. Socio cultural factors
D. Technological factors
Task 3
Critically analyse the competition in Tourism and Hospitality Industry in Oman, using Porter’s Five Forces Model.
Students are expected to critically evaluate the competition in Hospitality industry in Oman (with the focus on Hotel Industry)
using porter’s five forces model. An ideal solution should contain analysis on following Porter’s five forces
A. Threat of new entrants
B. Bargaining power of buyers
C. Bargaining power of suppliers
D. Threat of substitutes
E. Competitive rivalry
Task 4
Elaborate on the SWOT analysis of W Muscat Hotel. Your report must show in-depth understanding of wide reading of
academic research articles, academic books, general articles and information.
Students are expected to do SWOT analysis of W Muscat Hotel. Students are expected to exhibit analysis skills for completing
this task. Analysis should be based on following important components of SWOT
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
CASE:
W Muscat
Escape With W Muscat’s New Wave Of Programming
History of Oman from Tourism and Hospitality Perspective
The Sultanate of Oman is located on the tip of the Arabian peninsula which remained isolated from the rest of the world
till the 1970s. Recently, it is found that the tourism industry in Oman is found to be growing steadily. The main tourist
attraction is the remnants of the old Omani civilization which dates back to the Stone Age and the natural scenic beauty
which prevails in this country. Oman has included in its strategy to preserve its ecological balance while fostering its
economic development through exploiting tourism potential. Mass tourism is a threat to the environment as it
detrimental to Oman’s delicate resources. There is also a threat from the cultural impact due to the interaction of local
people with international tourists which could lead to dilution of values and beliefs of the country. Oman is a tourist
destination with archaeological treasures, natural beauty and unique species of flora/fauna. A carefully charted action
plan is really needed to exploit the business potential while protecting its natural resources and values and beliefs of the
local community.
Based on the opinion of archaeologists about the remnants, it is believed that the trading history of Oman dates back to
at least 8000 years. Omani civilization concentrated on agriculture, fishing and copper mining. The excavations near
3
Sohar revealed that copper mining and smelters existed 5000 years ago in Oman. The country also had trade relations
with Mesopotamia and India around 200 B.C. on products such as copper, Frankincense (bark of a tree used in aromatic
products which is known as black gold), building materials, and fine marble. This flourishing trade continued till the
middle of nineteenth century when new trade routes and better technologies came into existence making the Omani
ports obsolete. The sea faring nature of the Omanis helped them extend their trade reach far and wide up to Zanzibar
and Mombasa on the African coast to India and Pakistan on the other side.
There are also evidences about Omani traders spreading the message of Islam and the faith as far away as China
(www1.american.edu). The Portuguese intrusion during 1507-1650 in the country showed slow decline in the economy.
Oman was the first to attain the status of an independent state in the Arab world. Oman could not flourish during the
period 1856-1970 unlike its neighbouring counterparts. In 1970, the present Oman came into existence which became
more open to the outside world and the country started setting modernization strategies to reach what it is today. Figure
1 shows the location of Oman in the gulf region.
Importance of Tourism and Hospitality Industry in Oman
Without proper strategy for implementation, it is not wise to expect huge returns from the modern business arena. The
business idea of generating income from tourism as an alternate source of income for Oman is not different. Oman has
already identified other opportunities for revenue and is switching partially from an oil based economy to other sources
of income like that from tourism for its future. The policy of Oman government to start generating income from tourism
has already been laid down and it is needed to shape strategies from time to time to gain full benefit from such initiatives.
Hence the authors feel that the topic is current and is a need of the present and the future.
Guests no longer just seek luxury hotels; they need luxury experiences in every stay
As authorities in Oman work aggressively to boost Oman’s already growing tourism sector as part of the country’s
economic diversification plan, the hotel industry is ready to benefit from the move by expanding its offerings,
particularly in the high-end segment.
The growth of Oman’s hospitality sector, primarily centered around high-end hotels, is driven by a number of factors
including the fact that the sultanate provides one of the safest and most transparent investment environments in the
region.
As per industry captains, foreign investors can easily find avenues to invest in, especially in the tourism sector. The
boost to the sector has also been provided by the country’s recent move to indicate very firmly to the world that it is
investing in the tourism sector for the long term and is determined to achieve the objectives of the 2040 National Tourism
Strategy.
W Muscat Hotel:
“We’re currently looking at a resurgence in Oman’s luxury hotel market that’s being propelled by a number of
international events. As offerings in the sector have increased, so has the demand for luxury services that exceed the
conventional,” said Gerald Chevasson, general manager, W Hotel Muscat.
According to him, “Guests no longer want luxury hotels; they want luxury experiences. People want to be dazzled and
surprised. Personalisation is key and custom itineraries, amenities and individually curated experiences are increasingly
in demand.”
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Echoing similar sentiment, Panos Panagis general manager/district director, Radisson Hotel Group Oman, which runs
the Hormuz Grand hotel in Muscat said that there has been a shift in people’s liking.
Whenever, a person steps into a hotel for a vacation or for any other work, he looks for a personalised experience.
Katrin Herz, general manager, Al Bustan Palace, a Ritz-Carlton hotel said, “There has indeed been an increase in
regional and global demand for luxury tourism, but we have also witnessed a shift in the way luxury hotels are
experienced. We are welcoming more and more multi-generational families who are looking for an all-inclusive
experience, where previously the luxury industry was dominated by elder, wealthy couples.”
New initiatives
The increase in number of hotels in Oman in recent years has also forced operators to adopt new strategies to stay head
of the competition and attract more visitors while keeping profitability intact.
Herz said that while the regional market still makes up a large part of visitors, arrivals from international countries are
steadily growing.
Oman’s government has been making efforts to attract international tourists in line with its goal to achieve 11.7mn
arrivals by 2040.
With the recent opening of the new Muscat International Airport, relaxations in tourist visa rules, Oman’s participation
in major international exhibitions, and the broadening of sports and leisure offerings, the sultanate has immense scope
for increasing international tourism.
On her hotel’s initiative, Herz said, “Since first opening its doors in 1985, the hotel has maintained its reputation as one
of the world’s most luxurious resorts, and as an ultimate destination for prestigious events in Oman.
“A recent renovation has also allowed it to surpass the grandeur of its palatial history and offer next-generation luxury
experiences. Some of our special features include a 1km beach, 200 acres of lush beachfront landscaping, a 50m infinity
pool and four lagoons, and of course the newly opened outdoor family-inspired Aqua Land. Our Six Senses Spa offers
over 3,000sq m meters of facilities right along the beachfront, with a selection of wellness treatments that go beyond
the ordinary.”
The newest addition to Oman’s hospitality sector, the W Muscat, is also taking a host of new steps to boost consumer
experience. Chevasson said, “At W Muscat, we’re breaking the boundaries of luxury. We’re adding life and energy to
the local scene through programming and happenings that celebrate our passion points of music, design, fashion and
fuel.”
On challenges Chevasson said, “We have to constantly move in new directions and we continue to offer the unexpected,
creating distinctive experiences that reimagine the luxury industry.
“As the world becomes more globalised, we have to be pro-active in the ways we attract guests.”
Herz said, “We are keenly encouraging the new generation of young and talented Omanis to join the country’s
burgeoning hospitality industry, to elevating the community, and to supporting the government in its tourism strategy.”
5
W Muscat is inviting guests to live the high life this summer and enjoy its wave of playful programming. Whether they
are looking for a quick ‘staycay’ to take away their vacay blues or are simply wanting to shake up their days, W Muscat
has put together specially curated experiences for all, including special rates on rooms, a selection of online events and
mouth-watering take-out and make-at-home meal options.
“Keeping up our ‘Always On’ approach, our aim is to offer something new to the local social scene. That’s why we have
been rolling out a whole host of epic events that everyone can enjoy, whether they’re staying with us or want to bring a
bit of W home,” said Gerald Chevasson, General Manager, W Muscat. “From chillout time, to play, or anything in
between, it’s all about our guests pursuing their passion for life and unlocking their individuality.”
With rates starting at OMR 65 per night, guests can regenerate in W style, waking up to breathtaking views and a hearty
breakfast for two adults and up to two children, while those between the ages of 6 and 12 enjoy 50% off. Making the
best of their ‘staycay’, guests can check-in as early as 11 am, checking-out at 5 pm the following day.
For those with a flair for the dramatic, W Muscat has put together a chef battle of epic proportions. Tune in to the hotel’s
YouTube Channel or IGTV as Argentinian Chef Guido and Omani Chef Mohammed go head-to-head to find out which
country boasts the tastiest dish. Meanwhile, Music Curator Armando, sets the Friday mood with DAYDREAM sessions
at sunset. If that’s not enough, aspiring DJs can get in on the action too, learning all there is to know about being a
professional with the newly-launched DJ Lab.
As for those at home, W Muscat’s take-out menu, W2GO, offers a wide selection of the hotel’s most-loved dishes, from
delectable Dim Sum to lip-smacking sushi, all available for direct order through WhatsApp on 7191 9122 or on Talabat
mobile application. Customers can top it all off with a W2GO SIP @ HOME to be transported to the tropics with island
inspired beverage kits to mix at home. Taking it one step further, the hotel has something for those looking to ignite
their inner chef with PRESS PLAY. Whether it’s a Carnivore Box or Fisherman’s Chests, customers are guaranteed to
serve up a scrumptious meal, every time.
Part of the Marriott International family, W Muscat is committed to implementing the highest cleanliness standards; all
the while adopting best practices from around the globe to ensure the safety and wellbeing of its guests and talent at all
times.
Resources:
Adapted from various resources (Accessed on Sep 2020)
Deliverables
Submission
The submission of the final assignment will be online on turnitin link at the end of 10th week. The access of turnitin
link to submit the final assignment will be given to the students a week before the last date of submission. At the time
of submission, you need to make sure that the assignment is your own and all the sources have been acknowledged.
6
Is there a size limit?
2500 words (+/-10%)
What do I need to do to pass? (Threshold Expectations from Module Descriptor)
In order to pass the assessment you will need to:
● Demonstrate conceptual understanding of environmental analyses and its role in business management. The
students are also expected to review adequate and relevant contemporary academic literature
● Discuss the important factors of PEST Model while analyzing external environment of Hospitality industry in
Oman and supporting their discussions.
● Evaluate the competition in Hospitality industry in Oman, using porter’s five forces model.
● Exhibit analysis skills by using SWOT model for W Muscat Hotel.
● Students are required to pass in both components in Assessment 1 (Pair assignment + individual viva) as well
as End of Semester Assessment and failing in one component of assessment 1 will result in failing both the
components in Assessment 1.
● In case of re-sit for Pair reports and viva, the referral assessment will always be individual.
● While forming the Pair groups the no. should not exceed 2 students. However, in exceptional cases where
there is odd no. of students there can be a group of 3.
INSTRUCTIONS
Your work will be graded on the following aspects:
1. This assessment carries a 50% weighting of the module grade. It has two components: Pair written Assignment
(35%) and individual viva (15%).
2. Your pair assignment shall reflect the depth and breadth of your original analyses in a clear and coherent manner.
3. Use of the relevant academic literature to support ideas and issues discussed. The range of academic sources such
as texts and journals to support your arguments and comments.
4. Any reference to authors and other writers shall be quoted with due acknowledgement in your assignment report
using the Harvard Referencing System. For details of Harvard referencing style refer the student’s handbook page
44-45 sections 7.2.
5. The cover page should present the following details: Name of the students, The Programme, Module Title,
Assignment Title and number of words must be reflected on the cover sheet.
7
6. All assignments must adhere strictly to the deadlines specified by Majan College. Failure to hand in the assignment
for any reason and without prior approval and a valid written extension from the module tutor will not be marked
and will be awarded a grade G (0) irrespective of the quality of the work. See student’s handbook page 16 section
4.4.
7. Your report should be word processed and professionally presented. The length of your report should be 2500 words
(+/- 10%), presented in the text of font size 12 with 1.5 line spacing. Please state the exact word count at the end of
the assignment.
8. Unacknowledged use of work of others (plagiarism) is regarded as a dishonest practice and will be penalised. See
the penalties in the student’s handbook page 32 section 5.7.
9. You are required to tick to confirm the statement: “I confirm that this assignment is my own and all sources have
been acknowledged. I understand that the use of other people’s work or ideas without acknowledgement is
plagiarism and could result in failing the assignment”. You will not be able to submit the assignment without ticking
this box.
10. In this pair assignment, it is recommended that the group should identify a leader who can be responsible for
uploading the assignment on Turnitin and to share the feedback received from lecturers with the pair member
Additional Guidelines
1. The Assignment Submission link on MOVE will be open, a week ahead of the submission date.
2. You can submit your assignment multiple times, till the submission deadline. Note that Turnitin could take up
to 24 hours to produce similarity reports for submissions.
3. The last submission, within the deadline, will be considered as your final submission.
4. Assignments should be submitted by 23hrs 58mins on the day of the deadline. There is a grace period until
midnight to allow for any technical difficulties, but any assignments submitted after this will be counted as
late. Technical problems will not be accepted as an excuse for submitting after the day of the deadline.
5. The similarity percentage of your final submission will be one of the factors considered, for assessing the
originality of your assignment. However, the decision to report an assignment for plagiarism is taken by the
Lecturers, who mark your assignment.
6. The Lecturers will consider a number of factors such as Assignment type, Part of the assignment where similarity
occurs, Nature of similarity etc., along with the similarity percentage of your assignment, to assess the originality of
8
your assignment. Therefore, similarity percentage would not be accepted as a basis for disputing academic judgments
regarding plagiarism.
7. Note that the similarity percentage of your submission can change until the submission deadline if the
submissions of other students have similarity to your assignment. Therefore, the similarity percentages are not
final, till the assignment submission is closed.
How do I produce high quality work that merits a good grade?
In order achieve good grades, the quality of work should consist of relevant and adequate academic reading and
appropriate review of literature for Task 1, however, student should demonstrate high standards of conceptual
understanding and logical analysis in Task 2, 3 and 4. An Analysis should be supported with arguments based on the
facts of the given case.
The Assignment solution should demonstrate
In-depth understanding of all tasks based on the topics selected.
Appropriate, adequate and relevant literature review should be evident in Task 1.
Evidence of relevant academic reading
Critical evaluation and analysis should be evident in task 2, 3 and 4.
Clarity of expression
Language and use of Harvard referencing style
How does assignment relate to what we are doing in scheduled sessions?
Scheduled classes will be the combination of both i.e. teaching the concepts related to the assignment and mini case
study analysis based on the topics for assignment. The main purpose behind this activity is to develop students
conceptual and analyses skills. Students will be guided on how to analyse the case during the guided learning hours.
How will my assignment be marked?
Your assignment be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.
N
o
CRITERION
FOR
WRITTEN
REPORT
Weighin
g
Sub Standard /
No Attempt
(0 Marks)
Poor
(20 Marks)
Satisfactory
(40 Marks)
Good
(50 Marks)
Very Good
(60 Marks)
Excellent
(70 Marks)
Outstanding
(100 Marks)
1
Information
and Research
Completion
of Tasks,
Detailed
information
search
20
There is no
evidence for
information
search/
Tasks are
incomplete.
Sources not
used to
support
substantive
assertions or
argument.
Information
search is not
adequate.
Very limited
resources
are used to
discuss the
tasks.
Limited and
uncritical
use of a
restricted
range of
sources
Information
search is evident.
There is an
attempt to
address some
tasks. All the
tasks lack proper
focus in
discussion.
Although the
information
supports the task,
some of them are
not properly
analysed and lack
paraphrasing at
some areas.
Relevant
information
search is
evident, but
not
adequate.
There is a
good
attempt to
address the
tasks.
All the tasks
are
discussed
but one or
two tasks
lack focus or
clarity.
Very good
usage of
variety
information
from various
sources.
Contents are
properly
paraphrased.
The usage of
information
can be better
if it relates to
the context.
All tasks are
discussed
properly.
Excellent
application
of the
relevant
information
from variety
of sources.
Excellent
usage and
quoting of
the
literature at
relevant
discussions.
All the tasks
are
discussed
astutely with
proper
focus.
Use of a
wide range
of
appropriate
sources,
indicating
Exceptional
use of a wide
range of
appropriate
and current
sources,
focusing on
research
based
reviews
indicating
personal
research and
critical
awareness
of their
status and
relevance.
10
critical
awareness
of their
status and
relevance.
2
Understandi
ng of Issues.
Reference to
appropriate
theoretical
background,
illustrations
20
No evidence
of
understandi
ng the
issues.
Limited
evidence of
understandi
ng the
issues.
General
understanding of
the various
issues. Some
reference to
related
theoretical
background is
evident.
Good
understandi
ng of the
various
issues.
Majority of
the tasks
show
evidence of
good
understandi
ng of related
appropriate
theoretical
background.
Evidence of
very good
understanding
of relevant
theory and
research in all
tasks.
Evidence of
excellent
understandi
ng of
relevant
theory and
research.
Reference to
appropriate
theoretical
background
provides
support to
the
discussion.
Some
illustrations
that support
the
theoretical
background
are
evidenced in
the
discussions.
Evidence of
exemplary
understandi
ng of
relevant
theory and
research.
Reference to
appropriate
theoretical
background
provides
support to
the
discussion.
Illustrations
are provided
that amplify
the
theoretical
background.
3
Application
and Analysis
Detailed
discussion on
the tasks
involved and
critical
awareness
35
Lack of
analysis of
information.
No
discussion is
evident.
The
discussed
tasks are
completely
out of focus.
Use of a range of
appropriate
sources. but
without critical
evaluation, or
missing some
significant items
There is
good
evidence for
critical
analysis and
reasoning in
some areas.
Use of a wide
range of
appropriate
sources with
some critical
awareness of
Excellent
analysis of
the
information
and precise
application
to the case.
Critical
reasoning is
consistently
evident
across the
discussions.
The tasks
11
Task are not
properly
addressed.
Limited
evidence of
critical
evaluation
of material.
Poor analysis
of
information.
Although
there is
evidence for
some
discussion, they are
discrete and
lacking
focus. It
does not
reflect
critical
application
of the
concepts to
the case.
Evidence of a
general critical
stance. Evidence
of limited critical
evaluation in
some areas, with
some lost
opportunities or
misunderstandin
gs.
Evidence of
critical
evaluation in
some areas,
although
some
material not
evaluated.
their status
and relevance
Very good
application of
the
information to
the case.
There is
evidence for
in
-depth
analysis of
data.
However, all
tasks are not
consistent in
analysis and
can be
presented in a
better
manner.
Evidence of
good
critical
appreciation
and
evaluation of
relevant
theory and
research and a
systematic
attempt to
relate it to the
topic
Critical
reasoning is
evident
while
discussion of
all the tasks.
Evidence of
thorough
critical
appreciation
and
evaluation
of relevant
theory and
research and
a systematic
and
creative
attempt to
relate it to
the topic
have
exemplary
discussion
and detailed
narration.
4
Presentation
and
structure:
Clear
introduction,
15
The report is
unorganized
to the point
of being
The
assignment
has
unacceptabl
Though
discussion of the
ideas is clear, a
coherent flow of
Evidence for
a coherent
presentation
is evident,
but lacks
The report is
well
organized.
There is
orderliness in
The report is
well
organized
with a
cohesive
The
structure is
exemplary.
Execution is
excellent.
12
logical
structure,
reference to
appropriate
theoretical
background,
illustrations,
good use of
the limited
number of
words
allowed,
clear layout,
overall
organisation
of the report.
virtually
unreadable.
Lacks
cohesion
and orderly
flow.
e failings in
structuring
and / or
clarity of
written
expression
The report is
difficult to
read due to
overwhelmi
ng errors or
misspellings
thought is not
evident.
The report is
unorganized, but
can be read. Poor
flow of the report
structure.
The assignment
has failings in
structuring and /
or clarity of
written
expression,
which impair its
capacity to
communicate
Frequent
compositional
errors or
misspellings, but
the report can be
read
uniformity
throughout
the essay.
The report is
somewhat
organized.
The flow is
not coherent
and needs
improvemen
t.
While the
assignment
has some
failings in
structuring
and / or
clarity of
written
expression,
these do not
impair its
capacity to
communicat
e.
More than
occasional
errors or
misspellings.
the structure.
Coherence is
also evident
but there is
still scope for
improvement.
A generally
well
–
structured
and expressed
assignment,
that
communicate
clearly.
Well
executed. Few
grammar or
writing errors.
Reads
easily. Is fairly
well organized
discussion.
The
structure of
the report is
excellent.
An
assignment
whose clear
structure
and
expression
significantly
enhances its
argumen
t
Reads easily.
Is well
organized
Discussions
are free of
grammar or
writing
errors. A
clear layout
augments
the
presentation
.
Excellent
overall
organisation
of the
report.
5 References 10
The
references
do not
clearly
comply with
The
references
do not
clearly
comply with
The report shows
some compliance
to HARVARD
STYLE
referencing, but
The report
demonstrate
s a basic
level of
HARVARD
The report
demonstrates
a solid
understanding
of the basic
The report
demonstrate
s excellent
HARVARD
STYLE
Accurate use
of Harvard
Referencing
style.
13
the basic
requirement
s of
HARVARD
STYLE
format.
the basic
requirement
s of
HARVARD
STYLE
format. The
references
are
inadequate
to support
the
literature
used in the
report.
Sources
used show
limited
relevance
and
currency.
shows many
errors.
Very few
references
quoted which are
inconsistent with
the amount of
literature used in
the report.
Some sources of
information are
relevant while
others are dated.
STYLE
referencing,
but still
contains
major
deficiencies.
No
sophisticatio
n is evident
i.e. Websites
do not
follow
Harvard
Referencing
style.
Majority of
the sources
are relevant
and current.
elements of
HARVARD
STYLE
formatting. Intext citations if
presented at
relevant areas
will lend more
appropriatene
ss to the
report.
Sources used
to support the
discussions
are relevant
and current.
formatting
skills. In-text
citations are
presented at
relevant
areas.
Consistent
use of
relevant and
current
sources that
enhance the
discussions.
Student
recognizes
the concept
of
intellectual
property,
can defend
him / herself
if
challenged,
and can
properly
incorporate
the ideas /
published
works of
others into
their own
work
building
upon them.
Skillful use of
credible,
relevant and
current
sources of
information
that
augments
quality of
discussion.
14
No
CRITERION
FOR VIVA –
VOCE
Weighing
Sub Standard /
No Attempt
(0 Marks)
Poor
(20 Marks)
Satisfactory
(40 Marks)
Good
(50 Marks)
Very Good
(60 Marks)
Excellent
(70 Marks)
Outstanding
(100 Marks)
1 Language and
Communication
skills and usage
of of technical
vocabulary/
language –
20% Does not
participate in
discussion or
does not
demonstrate any
usage of
technical
vocabulary
Shows signs of
nervousness as
both content
knowledge and
presentation is
incorrect, No eye
contact
level of
confidence
evident from
inadequate
level of subject
knowledge and
lack of
preparation. No
confidence
demonstrated
through
language,
expression and
body language
all of which
indicates lack of
confidence.
Demonstrates
good level of
confidence
evident from
adequate level of
subject
knowledge and
preparation.
Confidence
demonstrated
through
language,
expression and
body language
seems good.
Demonstrates
satisfactory level of
confidence evident
from adequate
level of subject
knowledge and
preparation.
Confidence
demonstrated
through language,
expression and
body language
seems very good.
Demonstrates
high level of
confidence
evident from
good subject
knowledge and
preparation.
Confidence
demonstrated
through
language,
expression and
body language.
Excellent
confidence
evident from
command over
subject
knowledge,
preparation.
Confidence
demonstrated
through
language,
expression and
body language.
2
Response to
Questions
40% Does not
participate in
discussion or has
a negligible
contribution to
the discussion.
Does not
demonstrate any
ability to
evaluate, reflect
or reasoning and
no evidence of
decision making
skills are evident
nor any
involvement in
the team work.
Demonstrates
very weak
ability to
evaluate and
unable to
provide any
reasoning and
evidence. Does
not
demonstrate
any decision
making skills
and very
average
performance as
a team
member.
Demonstrates
ability to
evaluate but with
good reasoning
and evidence.
demonstrates
good level of
decision making
skills, satisfactory
level of
involvement in
the team work.
Demonstrates
ability to evaluate
but with very good
reasoning and
evidence.
demonstrates very
good level of
decision making
skills, high level of
involvement in the
team work.
Demonstrates
ability towards
self reflection
based on
reasoning with
high level of
evidence. shows
a good level of
decision making
skills including
team work.
Demonstrates
ability towards
self reflection
and. shows
excellent ability
to take critical
decisions are
justified in the
context of
team work.
3
Argument &
Analysis, ability
to convince
listener –
40% Makes no effort
to either
understand the
question or
Makes
inadequate
effort to either
understand the
question or
Shallow
understand the
questions
responds
incorrectly,
Demonstrates an
ability to
understand the
questions,
respond with
Demonstrates an
ability to
understand the
questions only at
the surface level,
Demonstrates
ability to
understand the
essence of
questions,
Demonstrates
an excellent
ability to
understand the
essence of
15
Conceptual
Understanding
respond to the
question.
respond to the
question. Tries to
avoid questions
Asks for
questions to be
repeated,
good
explanation,
focus and
reasoning.
respond with very
good explanation,
focus and reasoning
responds with
confidence with
clear explanation,
focus and
reasoning.
questions,
responds with
confidence
with clear
explanation,
focus and
reasoning.
Explains
beyond what is
expected.

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