Global Business Issues Module code: LIPC1160
DMU International College
Programme: International First Year (IFY) BAL
Module Title: Global Business Issues
Module code: LIPC1160
Owning Board: Joint Academic Board (DMU/OIEG)
Faculty: University Wide Learning (DMU)
Term/semester: Term 2, April 2020
Module Tutor: Mr Mille Dias, Donovan Anderson, Chirag Dattani
Email address: mille.dias@dmu.ac.uk; donovan.anderson@dmu.ac.uk; chirag.dattani@dmu.ac.uk;
Assignment 2: Essay (Written Report)
Weighting: 20%
Word count: 1,000 words (guidance)
Submission date: Friday 24th April, 2020 by 9am via Turnitin
Learning Outcomes:
LO2 Utilise fundamental theories and principles in order to measure and analyse key business issues
LO3 Show an understanding of the inter-relationship between economic variables and issues within both a domestic and an international context
Bad Academic Practice
A major expectation of all assessments whilst at DMU/DMUIC is that students work in the English language and generate their assignments in the English language. Initial work should be produced in English not a second language. This means that the use of any language generation/translation or websites is discouraged. The use of such tools may be considered Bad Academic Practice and the consequences outlined in the module handbook will apply.
INDIVIDUAL ESSAY
Introduction
Increased globalisation in the 21st century has been demonstrated by alliances between countries, the emergence of new trading blocs, mergers, acquisitions and takeovers, sometimes joining most unlikely business partners.
TASK
You are asked to produce an essay to analyse the potential impact of the very recent acquisition of Costa Coffee by the global soft drinks manufacturer Coca Cola.
As appendices you should provide a PESTLE model to analyse a range of impacting factors for Coca Cola with regard to this venture, and a Porter’s Five Forces Model analysing key points, and both focussing on the global perspective. Other models might include a SWOT analysis, Ansoff matrix, Boston Matrix.
The essay must contain clear evidence of research; therefore, you will need to link your discussion to a variety of academic and factual sources of information such as recent publications (journals, books), news articles and media coverage of the acquisition.
| Criteria | Proposed marking structure | Max Mark |
| Research: Evidence of research Good quality sources Required range of sources |
ü Student has undertaken some research, and at least two academic sources (up to 10 marks) ü Student has undertaken research that covers a range of sources including at least one book, one webpage and one that is appropriate to the task (up to 15 marks) ü Student has undertaken wider reading and research that covers a wide range of resources as above in addition a journal or further academic source (up to 20 marks) ü Student has undertaken extensive research that covers a wide range of current and up to date resources as above in addition to journals or further academic reading (up to 25 marks) ü |
25 |
| Analytical Approach: Arguments are justified through use of supporting evidence Evidence is analysed |
ü Basic discussion with some analysis, using either of the models that begins to justify the arguments made (up to 9 marks) ü Some developed discussion with analysis, using both models and supportive statements that answer the task set (up to 16 marks) ü Further developed discussion with analysis, effectively developing the use of several models and supportive statements that answer the task set (up to 23 marks) ü Considerable discussion with analysis and evidence to support task answer above (up to 30 marks) ü Excellent discussion with strong analysis, using a range of models, other supportive evidence, conclusions drawn and evidenced at a high level of research including various sources (as above research section) (up to 35 marks) |
35 |
| Student Voice: Use of own words and style of writing; use of quotations is not excessive Critical approach: stands of evidence are compared, contrasted and questioned |
ü Own interpretation, own style developed, discussion evidence (some critical analysis within discussion can be drawn out of the evidence within the answers) up to 7 marks ü As above, with developing critical analysis, used to draw together and create contrast and comparison elements (up to 13 marks) ü As above, with excellent critique throughout, to draw strong conclusions that make sound discussion allowing a contrasting and comparative critique (up to 20 marks) |
20 |
| Structure: Essay Format There is a sequential logic and clear structure to the assignment |
ü Adequate structure that has a basic element of a beginning, middle and conclusive end (up to 4 marks) ü Developed structure with a conclusive argument woven and followed through that creates an appropriate conclusion (up to 7 marks) ü Excellent structure with an argument drawn from the threads of the structure of the essay throughout with a final conclusion that is valid, relevant and appropriate to the arguments made throughout the assignment (up to 10 marks) |
10 |
| Referencing: Correct use of Harvard conventions (in-text citations, reference list, cross-references) |
ü Harvard Referencing is evident, mostly correct and is appropriate (up to 3 marks) ü Excellent use of Harvard Referencing system which is alphabetised and correct (up to 5 marks) |
5 |
| General presentation: Front cover Spelling, punctuation and grammar Correct use of paragraphing Text formatting (line spacing, font size, word count, fully justified text) |
ü Spelling, punctuation, grammar, appropriate use of paragraphs and a cohesive layout, which includes a front cover and a content page (up to 5 marks) ü Text formatting (Arial 11, double line spacing spacing) and use of page numbers. |
5 |
| TOTAL: | 100 |
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