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GLOBAL BUSINESS PLAN

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Description Every organization conducts research to plan and implement a business idea. The final project for this course is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity. Each module of this course is designed to gather information for one component of an international business plan. Phase 1 – Planning the Global Business Enterprise Introduction Provide a brief overview of the company you are representing, the product, and country Analyzing International Competitors Identify domestic and international companies involved in similar business global business activities Assessing the Economic-Geographic Environment Examine geographic and economic factors that affect the business environment of a nation Assessing the Social-Cultural Environment Research social institutions, customs, traditions, and beliefs influencing business MAssessing the Political-Legal Environment Research the influence of government and regulations on business activities

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