Please help me out with this question as a part of my MBA
Read the following article https://globalasiabusinessreview.wordpress.com/2012/06/07/4-ways-to-scale-at-speed-and-capture-the-worlds-emerging-middle-class/
and answer the following questions
- Why do multinational firms need to think about the middle class now more than in the past?
- What should the multinational companies do to capture this emerging middle class?