Goldberg-Scheinman Publishing Company
Question
Goldberg-Scheinman Publishing Company is publishing a new managerial economics text for which it has estimated
following fixed and average variable costs: Total Fixed Costs (Copyediting- 10,000, Typesetting 70,000, selling and promotion 20,000, TOTAL Fixed Costs- 100,000), Average Variable Costs (Printing and binding- 6, admin costs- 2, sales commission- 1, bookstore discounts- 7, author’s royalties- 4, Average Variable Costs- 20, project selling price- 30). Find the publisher’s breakeven output and the output that would lead to a total profit of $60,000 and the total sales revenues at that output level; draw the cost-volume-profit chart.