Grolsch case and questions
Aberystwyth University
Question Description
Double-spaced for 4 pages
1)Grolsch utilizes the MA framework for EVALUATING the attractiveness of beer markets in various COUNTRIES; for EACH of the MA (Market Attractiveness) elements individually, which would you retain, eliminate, modify—-and why?
2)Grolsch utilizes the BA framework for a different reason: (a) explain the reason that Grolsch uses the BA framework, and (b) for EACH of the BA (Business Assessment) elements, identify which would you retain, change, or eliminate, and explain why you would do so.
3)Review the exhibits in this case that show the attractiveness of the beer markets in various countries in terms of beer consumption and growth: does Grolsch perform well in the most attractive countries i.e. the ones with the greatest volume of beer consumption and high growth? Please explain briefly your answer.
4)EXTRA CREDIT OF UP TO +0.3—Please explain briefly your choice as to the type of multi-country company that is Grolsch (BEFORE its relationship with SAB Miller) using the BARTLETT textbook descriptions: Global, Multi-national, International, or Transnational (choose one only).
1)Grolsch utilizes the MA framework for EVALUATING the attractiveness of beer markets in various COUNTRIES; for EACH of the MA (Market Attractiveness) elements individually, which would you retain, eliminate, modify—-and why?
2)Grolsch utilizes the BA framework for a different reason: (a) explain the reason that Grolsch uses the BA framework, and (b) for EACH of the BA (Business Assessment) elements, identify which would you retain, change, or eliminate, and explain why you would do so.
3)Review the exhibits in this case that show the attractiveness of the beer markets in various countries in terms of beer consumption and growth: does Grolsch perform well in the most attractive countries i.e. the ones with the greatest volume of beer consumption and high growth? Please explain briefly your answer.
4)EXTRA CREDIT OF UP TO +0.3—Please explain briefly your choice as to the type of multi-country company that is Grolsch (BEFORE its relationship with SAB Miller) using the BARTLETT textbook descriptions: Global, Multi-national, International, or Transnational (choose one only).
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