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Hallmark Sound Card Product Launch: Sweet Music

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Organizational Information – Strengths: Serveral strengths the organization had at the time of the case
Weaknesses: Serveral weaknesses the organization had at the time of the case.
Opportunities: Serveral opportunities the organization had at the time of the case.
Threats: Serveral threats the organization had at the time of the case.

Public Relations Information – Issue(s): What is the PR issue(s) at the heart of the case?
Tactics: What PR tactics were employed (or should have been employed) in the case?
Analysis: What was the outcome(s) of the case and was it the best/worst possible outcome?
Lesson Learned: What are the takeaways for the future from the case?

Sample Solution

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