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Assignment 2 Case StudyPhoebe’s Sandwich Stop is one of the best-known and most loved sandwich concessions in town. Inbusiness for about Fve years, she sells sandwiches and other lunch items made from locally producedfood from her mobile food trailer. Phoebe’s passion and talent for creaTng reliably fresh, tasty lunch farepopular among a business clientele (largely employees and shoppers) has made her small enterprise abooming success.In the last year, Phoebe added three bicycle-towed concessions that travels to di±erent strategiclocaTons in town, selling her popular sandwiches to customers who work beyond walking distance ofPhoebe’s Sandwich Stop. She now has a total of six employees, all part-Tme, working the concessions.Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm.²opromote word-of-mouth adverTsing, Phoebe uses ³acebook to publish her daily menus and the locaTonsof the bicycle concession.As a sole proprietor, Phoebe has been pleased with her lunch business success.Now it’s Tme to getserious about the future of her business.In the short and medium term, she wants to see the businessgrow into a potenTally more lucraTve enterprise, implemenTng a greater variety of food products andservices, and increasing her compeTTve edge in the region.Ever the ardent entrepreneur, Phoebe’slong-term dream is to develop her creaTve, health-conscious culinary skills and services into a widerclientele outside the immediate region.An opportunity has arisen to lease restaurant space about 20 miles away from her trailer concessionlocaTon, close to a mall and the suburbs and nearer to her local food producers.Phoebe has jumped atthe chance and plans to expand her current business. While she has hired professional businessconsultants to help her set up the space, design the menu, and implement the opening of the restaurant,she must also consider the short- and long-term Fnancing, human resource, and management needs ofsuch an expansion.Phoebe is parTcularly sensiTve to her relaTonship with her customers, employees,and the community.²ask: Submit to complete this assignmentDue November 20 at 11:59 PMAssignment #2:(Week 7)Purpose:
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Throughout the course students have learned a wide array of business concepts and theories.Thisassignment is designed to have student demonstrate their knowledge of the material learned in thecourse applying concepts and theories to a case study.Outcomes Met With This Assignment:AFer comple±ng this course, you should be able to:iden±fy the cri±cal business func±ons and how they interact in order to posi±on the organiza±on to bee²ec±ve in the current business environmentexplain the importance of the integra±on of individuals and systems to organiza±onal e²ec±venessdescribe the ethical and social responsibili±es that confront a businessAssignment Instruc±ons:This assignment is the second of two assignments.In this paper, students will analyze and discuss smallbusiness growth in terms of growth strategy, business forms, short and medium term goals, ³nancingassistance, organiza±onal structure and sta´ng needs, customers and promo±on, and ethics and socialresponsibility. Students are expected to apply business and management concepts learned throughoutthe course to the case study provided.Take your ±me in comple±ng the assignment following the steps below:Step 1:Review “How to Analyze a Case Study” under Week 7 Content.In wri±ng this paper, studentsare expected to use the facts from the case study focusing on using this informa±on to determineopportuni±es and solve problems.Step 2:Create a Word or Rich Text µormat (RTµ) document that is double-spaced, 12-point font.The³nal product will be between 6-8 pages in length excluding the ±tle page and reference page.Step 3:Review the grading rubric for the assignmentStep 4:µollow this format:
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