his is an academic report assignment that require to analyze one between 3 companies, namely etsy, naver, and delivery hero.

Strategic Management for Sustainable Leadership Lecture 08: The SM9636 Assignment Previously § Lecture 01, 02 and 03: we have identified what constitutes “success”, uncovered the role of exogenous near and far horizons, and mapped the strategy canvas. § Lecture 01, 04, 05, 06, 07: we have identified what constitutes “success” and related this to the “resource portfolio” of the firm. We have explored resources (tangible, intangible and human), competences, capabilities, core competences, and dynamic capabilities. We have identified the AVC and VRIN as a strategic tool to identify sustained competitive advantages facilitating firm performance, competitiveness and success. What are we doing here today? The Assignment: • • • • Introducing you to the assignment brief Discussing the seven sections of the SM9636 assignment Referring the lectures, seminars, and workshops to certain sections of the assignment Introducing and providing some background information about the three case companies, in which you will select one to focus on for your SM9636 submission Assignment Structure Section 7 Section 6 Section 5 Your recommendations for the future? Analysis of another strategic issue Analysis of the company’s leadership Data Sources Analysis of the company using Value Chain and VRIN (30%) Section 4 Section 3 6 – 10 reasons for the company’s success (?) Section 2 Measures of business success Section 1 Introduction or Abstract Academic Sources Assignment: YOU are a consultant YOU are analysing the chosen company’s “success” YOU are focusing on exogenous and endogenous considerations YOU are making recommendations based on your analysis of the firm’s existing activities / performance The chosen companies… Section 1 Section 2 Database guidance: § OSIRIS § FAME § PASSPORT EUROMONITOR Starting point: Section 2 and 3 Lecture 01: “Success” Successful? Other considerations: The Balanced Scorecard Performance Prism DMP Model Lecture 02: Exogenous (near and far) Horizon Lecture 03: Strategy Canvas Lecture 10: Dilemmas in Business (Stakeholders) Workshop 01: The smartphone wars Section 3 Section 4 Section 4 Lecture 04: Endogenous Strategy Lecture 05: The Adapted Value Chain Lecture 06: VRIN framework Lecture 07: Dynamic Capabilities Seminar 03: AVC (Ryanair) Seminar 02: VRIN (Formula 1) Section 5 Section 5: Lecture 09: Business Ethics Lecture 13: Management DecisionMaking (1) Lecture 14: Management Decisionmaking (2) Lecture 17: Leadership Lecture 18: Leadership and Strategic Change Lecture 23: Culture and Strategy § Do not just flatter … we require a critical evaluation of the CEO / leadership contribution to the company’s “success” and value creation. § What role have they played? Leadership: •Style and attributes •Decision making •Organisational culture Success A practical analysis Workshop 02: Leadership Section 6: pick 1 topic only Section 6: pick 1 topic only 6A: Business Strategy Lecture 15: Strategy at the Business Level Lecture 16: Corporate Strategy and Diversification 6B: International Strategy Lecture 22: International Strategy 6C: Innovation Strategy Lecture 21: Innovation and Competitive Advantage 6D: Collaboration Strategy Lecture 20: Collaboration, Mergers and Acquisitions 6E: Sustainability Strategy Lecture 11: Corporate Social Responsibility Lecture 12: Sustainability Section 7 Lecture 12: Sustainability Lecture 24: Evaluating Strategies …