Question How can you make your content authentic and not salesy?
Week 7 Discussion 1″Understanding Costs” Please respond to the following:AND RESPONSESJackson RE: Week 7 Discussion 1I choose to own a small cafe’. My menu will have a huge impact on costs, and subsequently on pricing. I will need to decide not only the type of food you are offering, but also whether I will be offering free bread and butter, the condiments you will offer, and what items will be included with each main dish. I will also need to compute the rest of your fixed and variable costs before I can set my prices. I would use a spreadsheet or specialized program to determine what prices I need to charge to break even. By changing prices in small increments and featuring high profit items as daily specials, you can design your prices to help you increase sales of certain items. One pricing strategy popular in cafes is to bundle several items together. For example, if you normally charge $3 for a large cappuccino and $5 for a sandwich, you can offer them together for $7. Customers will see this as a bargain, and it will help me to increase sales. I must keep in mind how much my customers are willing to pay. For example, if me and my competitors are both offering similar items, I will need to charge the same or less for those items, or make sure they are a higher quality.ANDJennings RE: Week 7 Discussion 1Hello everyone,I am going to supposedly own a dry cleaner business. One of my suppliers would be bringing in packaging materials to cover up the clothes. If they went up on their price, then I would have to choose a company closer to the location of the dry cleaner. The company can invest in a van to deliver dry cleaning to a customers’ home and help pick up supplies from the supplier’s warehouse. Also, this can be used to pay for the price of gas and used as a tax write-off. One pricing decision is analyzing and researching the competition of successful dry cleaners. Another pricing decision can be promoting monthly subscriptions to be a dry cleaning member. Other pricing decisions come to mind are offering bundling deals to up to getting more clothes items in to get dry cleaned such as 2-3 outfits together under $100.00. There has to be the financial planning by knowing the incremental costs and avoidable costs of investing in a dry cleaning business. The variable costs vary from knowing how much the expenses are of doing business such as the rent, electricity, transportation, equipment, and other costs to run a business. The fixed costs will show how to plan exactly how much will be spent on the promotion of advertising, sales, and the same fees to run a productive dry cleaning business. Of course, all of the pricing decisions come down to targeting the appropriate demographics and psychological segments of understanding this industry very well to distinguish what are the real costs to charge customers.
Week 7 Discussion 2″Contribution Margins” Please respond to the following:AND RESPONSESJackson RE: Week 7 Discussion 2Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell. A company like Tide can calculate an overall contribution margin and a contribution margin per unit. While the contribution margin shows how much revenue is left over after variable expenses, the contribution margin per unit shows how much profits will increase with the sale of each unit. Profits increase with incremental production levels once a company sells enough product to meet its variable expenses. The contribution margin often helps a company decide whether it should manipulate its selling price and sales volume. Some of the ways a company can increase a contribution margin is by reducing fixed costs, increasing the sales price or increasing sales of units with the highest contribution margin. A higher contribution margin usually means that a business can spend more on advertising to increase its sales volume. Lower contribution margins might mean that a company will have to rely on less-expensive forms of promotion, such as publicity and customer referrals.ANDGhee RE: Week 7 Discussion 2Hello Class, A product I deal with on a daily basis is a cup of coffee from Starbucks. The contribution margin pricing is used to set the base selling price for an item to gain the best profit. I know a cup of coffee sets the profit margins high with Starbucks. Take a regular cup of coffee sold by Starbucks. This is called a grande. The actual cost of a cup to make is approximately 34 cents. Starbucks sells this approximately for $3.75. To get the margin pricing, subtract the cost from the revenue and divide the difference to get the margin. In this case the margin would be about 91%. The contribution margins are the coffee, equipment, labor and supplies including the overhead costs of running a business. The lower the margins, the higher the profit may be. With one package of coffee, 10-12 cups could be made. So setting contribution margins in this case equals profitability.
Question Read the article: “A Real-Time Case Analysis” and then perform a case analysis that covers the following questions:
Question Marketing Plan of Chick-fil-A executive summary of why they are so successful as a QSR restaurant, and their sales forecasts?
Assume People’s Plumbing owns a national chain of licensed, local plumbers who fix all residential plumbing issues. Pricing is based on an hourly fee plus parts, but the customer is given a cost estimate after the initial $25 inspection. The company has been successful over the last 30 years by advertising primarily on television and radio. They stress the key messages that their plumbers are qualified, clean, and take care of the problem quickly. Discuss messaging approaches that would be appropriate for the company and any media consideration.
If you had to choose between two companies for a product that was nearly identical in quality and price, would knowing that one company contributes a portion of its profits to a good cause sway your decision to buy its product? What if the product cost 10% more? How about 25% or 50% more? Or, if the company only donated 2% of its profits, would you be less inclined to purchase it as opposed to a company that donated all of its proceeds? And, how might your feelings change if the cause the company supported is one you are passionate about versus one about which you feel neutral or disagree with fundamentally? Some companies may avoid social change issues in order to keep their appeal as broad as possible, while others may stand behind their cause even if it causes them to lose potential customers. Those companies may find solace in knowing that, while they may lose some customers whose principles differ, they can also develop a stronger connection to and loyalty from customers who share similar values.In this Discussion, you will locate a marketing campaign that was designed to create a positive impact and will discuss its effectiveness. You will also discuss the responsibilities of marketers and the role of ethics in marketing.To prepare for this Discussion:Post a 150- to 225-word (2- to-3-paragraph) explanation of the ethical and positive social change implications of your selected marketing campaign. In your explanation, address the following:
ForChange is a local nonprofit organization dedicated to bringing about positive social change in communities through programs that promote healthy habits in adults and children. The founders started ForChange after the Healthy Communities program (https://www.cdc.gov/nccdphp/dch/programs/healthycommunitiesprogram/index.htm) ended in 2012. Since then, the organization has been growing slowly and has recently started to expand its reach through some community efforts and connection to local health fairs and school-sports booster organizations. Some examples of ForChange’s programs include hosting smoking cessation classes at the senior care centers, sponsoring fitness-related after-school programs, and teaching nutrition seminars to new parents. ForChange’s board of directors wants to expand further and see the organization eventually start up new centers that can lead change efforts in other parts of the country and throughout the world. ForChange has a small administrative staff, and the programs are conducted by volunteers. ForChange’s executive director is hoping that the organization can use digital marketing to appeal to volunteer-minded, socially conscious adults between the ages of 25–39. The company leaders are a bit older, however, and feel they need some help and advice for how best to reach this demographic. They are also concerned about approaching their marketing responsibly in a way that will support the organization’s goals to promote healthy families, healthy communities, and a healthy world. They also need some guidance on how best to continually evaluate the success of their efforts so that they can continue to grow, so they contact XYZ Corporation for a consultation to address these concerns.Both parties have an initial meeting to discuss the nonprofit organization’s needs and goals. After that initial discussion, your boss at XYZ, Michael Johnson, determines that there are three main ideas that ForChange needs to focus on: digital marketing, sustainability and social responsibility, and program evaluation. Michael feels that the client should have a further understanding of these topics before he can move forward with them to implement a formal plan, so he asks you to draft a three-part report to address these ideas. Michael provides you with the questions to answer and a template to fill out the report. Your task is to complete the report and present it back to Michael so that he can review and send it to the client.To prepare for this Assignment:Submit Part 2 and Part 3 of your report. The report is based on the following criteria:
Question Devise a written response that is more than five hundred words describing your interest in photography and how it is related to photography with respect to your chosen career or passion.
Question Which of the following is correct regarding the steps in customer relationship selling process? />A. The pre-approach is performed before prospecting begins.B. The approach involves obtaining interviews.C. The presentation comes after the approach.D. The close is the final step in the customer relationship selling process.
Question Which promotional mix alternative allows the seller to see or hear the potential buyer’s reaction to the message?A. AdvertisingB. Personal sellingC. Public relationsD. Sales promotion
Question When salespeople alter sales messages and behavior during a presentation or as they encounter unique sales situation and customers, they are using _____ selling.A. SituationalB. AdaptiveC. ResponseD. Contigency
Question In general, what is the most important element in the marketing communication mix serving the business market?A. Print advertisingB. Personal sellingC. Public relationsD. Dealer/distributor materials
Question Which of the following conditions suggests an emphasis on personal selling, rather than advertising, in the promotion mix?A. Low involvement product purchasesB. Large audience involvementC. Message control is importantD. Message credibility is important
Question Discuss the factors affecting pricing decisions. style=”color:rgb(86,90,92);”>Identify the six stages involved in the process of establishing prices. Discuss why pricing decisions are important to an organization.
This is a weekly work, I’m looking for a tutor can help me to finish this. I will post every week with diffident price depend on how hard its (or we can discuss private),please read the Journal InstructionsThe point of the journal is to consider how the marketing concepts you study in this course are being applied to an actual product by an actual firm. Before you begin your Marketing Journal, you need an approved product (a good or a service). You are to propose three products that you want to use for your journal. Be as specific as possible. For example, instead of choosing a pick-up truck, choose a particular model and year. Post your three selections (along with an image of each) by the end of the first week of class. I will let you know which one of the three is approved to use for your marketing journal. Choose products of current interest or future relevance to you. It is acceptable to propose a product from your place of employment. As you consider the options, remember that all Marketing Journal entries will need to be focused on the same product. Your Marketing Journal will be composed of a series of posts – each marketing concept will be represented by its own post. Below are the posts you will need for your Marketing Journal (once your product has been approved).
BUDGET PROJECT:For this project you are to devise a budget for one of the following situationsA: a new physical education program in a rural school district. You are the first physical education teacher to be hired and have little or no equipment. You need to consider the following things as you prepare your budget:K-6 with 300 students or 6-8 with 400 students or 9-12 with 350 students2. The average size is 25 students per class3. You have $50,000 budgeted for your total physical education program4. in your gym you will have four permanent basketball backboards, rims and netsGive an outline of the basic units you plan to teach based on your programmatic philosophy. Some of the activities will cut across all grades and others will be grade specific. Identify those activities that are “universal” and those that are grade specific.Construct the actual budget. In this part you not only need to list the amount and cost of each item, but you also need to provide a rationale for the equipment you are buying and how the purchases reflect your program philosophy.Be very specific about the names of the items and cost per item. Keep a running total of your purchases so that you do not over or under spend your budget. If you choose to make some equipment, like balance beams, scoop cups, etc. you need to figure the cost of the building materials. We will assume that some of these things will be built by the school shop class so you won’t have to figure labor costs. Be sure to indicate those items that are homemade.Use an appropriate typed spreadsheet to present your budget requests. Make sure that rationale for each purchase is connected with your purchase.B. Develop a Program within one of the following categories: Parks
Target Market (Links to an external site.) Competitive AnalysisObjectives/Goals. Metrics: How Will You Measure Success of Your Plan?
Question 1) For the first discussion post in our course, please greet the class, and begin with a brief self-introduction. 2) Additionally, indicate what you are looking forward to most about the E-Marketing curriculum!3) Provide your perspective as a marketing student on how consumerism has had a power shift from sellers to buyers–4) Provide at least one example that relates to your assertions/opinions.5) Last, explain what new technology-based marketing strategies have you the most inspired/excited about contemporary business.
Question The term ‘fast fashion’ has become very much de rigueur within the fashion retailing industry. Retailers have to react quickly to changes in the market, possess lean manufacturing operations, and utilize responsive supply chains in order to get the latest fashions to the mass market. Stores such as H
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