How do you see marketing’s role in developing new business for healthcare organizations, and how does it differ from other industries?

How do you see marketing’s role in developing new business for healthcare organizations, and how does it differ from other industries? Why is it important for a healthcare organization to have a strong marketing department? What are the downfalls of lacking this component? In your answer, be sure to identify the organization of the healthcare system and the key stakeholders in marketing. Use the readings from this week and your previous knowledge to support your answer.

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