Human Side of Management
| Unit Title |
Human Side of Management |
Task and Guidance
| Tasks: |
You have been hired by McDonalds UK to work in its Corporate HR division with responsibility for further improving its reputation as an employer. 1. Undertake a brief SWOT analysis for McDonalds’ position in the labour market and discuss the people management implications of that SWOT analysis. 2. Set out your principal recommendations as to the steps the company should now take in order to further re-brand itself positively as a good employer. 3. What wider purposes could be served for the company if it succeeds in further turning round its image as a poor employer? Guidance: § You are expected to demonstrate an awareness of relevant concepts underpinning the Human Side of Management as a field of study § Critically reflect on the key debates, arguments, criticisms relating to people management that arise from the case study. § In addition, you are expected to show theoretical depth and breadth on arguments and recommendations relating to Management of people. § Finally, demonstrate a critical awareness of the contemporary and competitive business environment as the context within which management of people takes place. |
| Word limit: | 2500 words + or – 10% (not including contents and reference list) |
| Reference List and resources | You need to support your work with reference to academic sources (e.g. books and journal articles) as well as examples of organisational good practice (e.g. practitioner magazine articles / websites – chosen carefully). Use Harvard referencing style (see the Learning Resources website: http://lrweb.beds.ac.uk/guides/referencing). |
| Generic Learning Outcomes |
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| 70%+ | ||||
| Characteristics of student achievement per mark band → | Work of a distinguished quality | |||
| Knowledge and Understanding | Knowledge and Understanding | Has detailed knowledge of well-established theories and concepts. Demonstrates an awareness of different ideas, contexts and frameworks and recognises those areas where the knowledge base is most/least secure. |
Provides a broad and detailed knowledge of major theories of the discipline(s) and a distinguished grasp of a variety of ideas, contexts and frameworks. | |
| Cognitive Skills | Conceptualisation and Critical Thinking | Identifies and communicates principles and concepts derived from underlying knowledge frameworks and approaches, and recognises competing perspectives. | Demonstrates a rigorous and broad grasp of relevant principles, concepts and competing perspectives and clearly identifies and communicates these effectively. | |
| Problem Solving, Research and Enquiry | Designs research to provide new information and/or explores new or existing data to identify patterns and relationships. Uses appropriate theoretical models to judge the significance of the data collected. Recognises the limitations of the enquiry. |
Uses discipline-related resources in a confident and distinguished manner. Manages information (including referencing resources), collects appropriate data from an extensive range of resources and develops strong research and problem solving strategies. | ||
| Performance | Analyses work processes and suggest improvements to own and/or others’ performance. | Critically analyses work processes to identify and embed highly effective improvements for others and/or own performance | ||
| Ethical awareness and application |
Is aware of the wider social and environmental implications of area(s) of study and debates issues in relation to general ethical perspectives. | Where appropriate demonstrates a very strong awareness of the wider social and environmental implications of area(s) of study and is able to debate these issues strongly and competently in relation to more general ethical perspectives. |
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