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I am completely unable to cite this correctly in my Essay.

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I am completely unable to cite this correctly in my Essay. Help with APA Format

And according to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In their 2015 published excerpt of their survey (Nielsen, 2015 July) the company states that “Undoubtedly, word-of-mouth recommendations from people they know and trust are the best way to promote your product to consumers, especially when combined with the power of television and digital advertising” Craig Johnson, Managing Director, Marketing Effectiveness andReach portfolio, Nielsen Southeast Asia, North Asia and Pacific. “Mastering online word-of-mouth marketing techniques can result in quicker and viral reach. Brand marketers can widen the circle of trust, by engaging passionate brand advocates to amplify their message and giving them a compelling reason to talk. Trust is fragile. Practice transparency and accountability, because if trust is broken, your advocates also have the power to damage credibility and reputation.”

 
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