I need your for Scenario about ChocoberryI already attached file that included requirement. 

 ATTACHMENT PREVIEW Download attachmentYou Decide> Scenario/SummaryScenario/SummaryChocoberry (CB) is a major independent importer and processor of cacao beans fromWest African countries. They sell to major chocolate manufacturers in Europe and theAmericas.CB roasts and grinds the cacao beans offering chocolate liquor to the major candymakers and block liquor to small candy shops. Chocolate liquor is what most consumersknow as baking chocolate—dark and bitter. In later years, CB has pressed some of theliquor to produce cocoa powder and cocoa butter—a high fat, white component that canbe added to chocolate to render it smoother. Cocoa powder could be further processedto form the base for beverages and coatings. Q & Q, Neshey, Cadmerry, and Hersheladded sugar to the liquor to form dark chocolate, which was not the most popularproduct. But the blending of sugar, liquor, and cocoa butter produced milk chocolate,one of the most popular food products ever. The candy makers made and distributedtheir milk chocolate products almost everywhere—and continue to expand theirofferings.Raw material and ingredient supplier CB, meanwhile, has been watching this gradualtransformation from fun to health food; pondering the issue of how to take advantage ofthis revolution. To determine its future strategy in the new universe of chocolate andcocoa, CB must determine the potential for a new family of added-value chocolate orcocoa-based products among consumers in the United States and, later, othercountries. To start, the United States would be a target market to determine if one ormore product concepts might be feasible.Your Role/AssignmentYou are a consultant who has been engaged by CB to create and evaluate theiralternatives.The following are some areas your report should address.Idea Generation (50 points)What techniques will you propose to CB to generate ideas that can be developed intoviable concepts?Of the many methods for ideation offered in contemporary literature, which representsthe best for CB in this situation, and why?

View the AnswerWho might be selected to perform the ideation, and why? Why might you not selectcertain groups to perform the ideation?Having screened the ideas to a select few, how are concepts generated from the ideas,and when?Idea Evaluation (50 points)Once the ideas are generated, how might they beevaluated to maximize the number that has the greatest potential and to minimize theprobability of rejecting excellent ideas?Enumerate the criteria that might be applied to appropriately assess the ideas and toeventually rank them according to their potential for CB.Who would conduct the evaluation and why?Focusing on the select few concepts, what are the evaluative criteria that might be usedto isolate the one or two that should be recommended for further development?Who would conduct the concept evaluation and with what tools?AssignmentAssignmentFor this assignment, you will generate a Microsoft Word report that details your analysisof the Chocoberry situation. Your report should be approximately 750–1,000 words inlength and will be worth 100 points.Grading RubricCategoryPointsDescriptionUnderstanding40Demonstrate a strong grasp of the problem at hand. Demonstrate anunderstanding of how the course concepts apply to the problem.Analysis40Apply original thought to solving the business problem. Apply conceptsfrom the course material correctly toward solving the business problem.Execution20Write your answer clearly and succinctly using strong organization andproper grammar. Use citations correctly.Total100A quality paper will meet or exceed all of the above requirements.

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