Imagine you have been contracted by a client to advertise something. The subject should be a company, a non-profit organization, or specific product. Create a Creative Brief about that advertisement. You don’t need to create anything just a paper. Which should include: No less than one (1) page Clean, professional appearence Identify the Client and Subject (Business and their product) An insight (about people who use or could benefit from using this product) Include the project purpose, goals, and scope Audience analysis: Physical and Cultural Demographics Computer Experience Computer Hardware / Software Limitations Access Location Design / Aesthetic Expectations (existing logos, brand) A Messsage (what is the banner conveying?) Who is this client’s competition Color scheme (provide RGB or HEX values and a sample) Font(s) (provide a sample)
Imagine you have been contracted by a client to advertise something. The subject should be a company, a
non-profit organization, or specific product. Create a Creative Brief about that advertisement. You don’t need to create anything just a paper. Which should include:
- No less than one (1) page
- Clean, professional appearence
- Identify the Client and Subject (Business and their product)
- An insight (about people who use or could benefit from using this product)
- Include the project purpose, goals, and scope
- Audience analysis:
- Physical and Cultural Demographics
- Computer Experience
- Computer Hardware / Software Limitations
- Access Location
- Design / Aesthetic Expectations (existing logos, brand)
- A Messsage (what is the banner conveying?)
- Who is this client’s competition
- Color scheme (provide RGB or HEX values and a sample)
- Font(s) (provide a sample)
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