In the second assignment, within a report, you will create a SWOT

analysis, discuss a SWOT analysis and provide a detailed explanation of what considerations led to the determination of the SWOT components. You will then make recommendations and explain what factors were considered in making the recommendations.

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Step 2: How to Set Up the PaperCreate a Word or Rich Text Format (RTF) document that is double-spaced, 12-pointfont. The final product will be between 6-8 pages in length excluding the title page andreference page and appendix. You may not exceed eight (8) pages so it is important towrite clearly and concisely.Use the following format:Create a title page with title, your name, the course, the instructor’s name anddate;IntroductionSWOT AnalysisStrengths & WeaknessesRecommendationShort-term Production Goals and ObjectivesStep 3: Part One: Read critically and analyze the following scenario:The toy industry is very fickle and innovation is critical. Sales for January 2017 showedonly a 3% rise over January 2016 leaving the company managers concerned aboutmeeting projected sales targets for 2017. In a 30-month plan, George Jepson, Jr., asCEO, together with Edward Mercury, CFO, set long-term goals for the company toinclude the following:increase sales unrelated to NASA toys by 22 percent;reduce company-wide costs by 5 percent within 15 months and 11.2 percent bythe end of the plan;create new technology based action toys;use innovative technology in production to increase efficiency;reduce carbon footprint by 5 percent.In November 2016, the long term planning team began to select the newest Galaxyproduct line. The choice of the right product design will hopefully stop the slump insales and jump start growth. Tomorrow, February 4, 2017 is the final meeting of theplanning team. The team will choose between three options:produce 2 millionPayload Nine toysorMMTJE1for Christmas 2018;produce 1 millionPayload Nine toysfor Christmas 2017 and1millionMMTJE1for Christmas 2018;

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produce 1.5 millionMMTJE1 toysfor Christmas 2018.The products have different production requirements.Payload Nineis designed tocomplement theInternational NASA Space Stationseries.Payload Nineis geared tothe 7-10 age groups and contains building blocks to make the space shuttle withemphasis on the cargo hold and its loading arm.Focus group results suggest thatPayload Ninewill sell well but it is not a “wow”product in the eyes of the group. It is not a trendsetting toy. The introductionofPayload Nineis estimated to jump NASA sales by 6.8%. Payload Nine requires littlechange on the production floor and supplies are easily obtainable. Production couldbegin May 1, 2017 and completed in time for the Christmas toy market. No additionalpersonnel would be needed and existing production would not be delayed. Productioncosts would fit within the current year’s budget.The other project “Moon Mission to Jupiter’s Europa” (MMTJE1)is a 3D engineeredof the Curiosity vehicle used to. explore Mars.The toy is operated remotely allowing achild and parent to launch the capsule “Juno 1” craft, 500 ft. in the air, unload the rovercalledGalileoand move it along all terrain surfaces.Galileotakes pictures remotelyand sends them to a cell phone.The toy is geared for the age 11-15 market but can beused with younger children as long as there is adult supervision.The toy is made froma 3D printer and consists of a plastic capsule and rover base with electronics addedseparately in production.[Not sure what 3D printing is, viewhttp://3dprinting.com/what-is-3d-printing/]Focus group results suggest that it is a “wow” product and would also encourage salesof related toys and books as Jupiter’s Moon Europa has been deemed by scientists asthe most accessible and likely place to support habitable life as we know it to be.Children can view pictures and imagine a Moon currently covered in ice as a new spacefrontier adventure. An interactive video game is also envisioned. It will be the firstintergalactic action toy that Galaxy Toys has ever produced.MMTJE1is estimated tobring a 15% increase in unrelated NASA sales if rolled out in 2017 and 21.6% increaseif rolled out in 2018. However,MMTJE1is not production-friendly at this point.The new production equipment, electronics, computer programming and trainedpersonnel would not see production beginning before November of 2017. Anticipatedbudget costs of $450,000 necessitating a budget increase of $300,000 over all fiveplants would be needed. In order to meet the October deadline for Christmas 2017sales additional labor would be needed with a cost increase of 20% over the projected$450,000 budget costs. In addition, the push would necessitate significant reschedulingof current production and likely require factory workers to put in overtime. Finally, therush would be predicated on the assumption that production problems would not occur.Keith Wisternick, VP of Production, has the job of aligning all the production teams forGalaxy Toys, and more specifically, he is the person that ensures that each of the plantsare capable of producing toys that meet the quality standards of Galaxy Toys in anefficient and cost-effective manner. Also, part of Keith’s job is to provide valuable inputinto the long-term planning process of the company. Every two years, Keith and hiscounterparts in the other departments meet to determine the new product line for the

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