International Marketing

The book for this is:
Czinkota, M.R. & Ronkainen, I.A. (2013). International marketing (10th ed.). Mason, OH: South-Western, Cengage Learning.
The assignment is:
“Imagine you have been hired by a large firm to conduct market research and analysis. Write a two-part essay in which you address all of the following prompts:
Part A)- Identify the marketing approach you think is most appropriate for the company.
– Explain your rationale for selecting it over other approaches.
– Outline your objectives for this approach, including the information you hope to gather.
– Describe the types of primary and secondary source materials you will use to meet these objectives.
Part B) Refer to the primary and secondary source materials you gathered in Part A in order to present information that answers the marketing analysis objectives you identified.”

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