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internationalizing strategy

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internationalizing strategy
Business
Term Paper
Harvard
5 pages
10 sources
Paper details:
Choose any company of your choice that intends to internationalise their operations. Write a report to recommend the internationalisation strategy(s) that will work for the expansion of their sales.
• Write a brief company overview covering the historical development of the company and its current market context.
• Analyse the new market environment, conduct marketing research and value chain analysis and identify key factors that impact on the promotion of the selected new product.
• Explain your new product / service development idea and clearly indicate the unique positioning of the proposed product / service.
• Critically analyse the financial resources that are required to support the development of the new product/ service for new market entry.
• Using business model canvas to explain the new business model and explain how to value will be created for potential customers.
Critically evaluate the potential risks for the proposed business idea and how those could be managed.


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