ISM 4420 Social Media and Web Analytics

Quiz 1B

 

Question 1

10 / 10 pts

A web analytics metric is

  

web site content

 

  

qualitative measurement of statistics describing events or trends

 

  

not obtainable for a web site

 

  

a cookie

 

 

Question 2

10 / 10 pts

Analysts for web site must

  

think like marketers

 

  

understand consumer behavior

 

  

be both A & B

  

none of the above

 

 

Question 3

10 / 10 pts

The bounce rate is

  

percentage of visits that are single page visits

 

  

click through rate

 

  

# of visits

 

  

No answer text provided.

  

 

Question 5

10 / 10 pts

What is the 90/10 rule?

  

90% analysis software, 10% analysis

 

  

90% customers, 10% software

 

  

90% analysis, 10% analysis software

 

  

none of the above

 

 

Question 6

10 / 10 pts

Clickstream rate answers

  

The Why

 

  

The What

 

  

The Where

 

  

How Much

 

 

Question 7

10 / 10 pts

Experimentation and Testing answers

  

The Why

 

  

The Where

 

  

The What

 

  

How Much

 

 

Question 8

10 / 10 pts

Multiple Outcome Analysis answers

  

The Why

 

  

The Where

 

  

The What

 

  

How Much

 

 

Question 9

10 / 10 pts

Checkout abandonmnet relates to

  

outcomes per visit

 

  

number of visits

 

  

single page visits

 

  

those who go to checkout but don’t complete it

 

Quiz 2B

 

Question 1

20 / 20 pts

What are key things to track about a video?

  

Which videos are being watched

 

  

How much of the video is being watched

 

  

A & B

  

Is not tracked

 

 

Question 2

20 / 20 pts

Applause rate on Facebook can be measured by

number of likes per post

 

  

number of comments per post

 

  

number of visits

 

  

ROI

 

 

Question 3

20 / 20 pts

Message amplification rate for Twitter is measured by

  

number of audience comments per post

 

  

number of visits

 

  

can’t be measured

  

number of retweets per tweet

 

 

Question 4

20 / 20 pts

Why is churn rate so important?

  

indicates the number of followers

 

  

affects the Reach rate

 

  

indicates the numberof people who quit reading your tweets

 

  

Is not a valid metric

 

 

Question 5

20 / 20 pts

What is an on line journal that allows users to post their opinions, comments, graphics and videos?

  

web masters

 

  

a blog

 

  

disintermination

 

  

RSS

 

 

Quiz 2A

 

Question 1

20 / 20 pts

RSS allows content to be consumed

  

on site

 

  

off site

 

  

at the web site

 

  

none of the above

 

 

Question 2

20 / 20 pts

What is the key blog analytic concerns?

  

Is anyone reading my content?

 

  

Are people talking about me?

 

  

What is my blogging costs?

 

  

All of the above

 

 

Question 3

20 / 20 pts

The conversation rate for blogs indicates

  

number of views

 

  

number of audience comments per post

 

  

number of fans per month

 

  

ROI

 

 

Question 4

20 / 20 pts

What are two basic functions that  social networking provides?

  

The ability to create and publish software

 

  

The ability to create URLs and RSSs

 

 

The ability to create and maitain a profile of your online identity and create connections with other people withinn the network

  

The functions are undefined

 

 

Question 5

20 / 20 pts

The reach of a blog refers to

  

posts per month

 

  

number of citations created

 

  

ROI

 

 

number of people who viewed or clicked on the content or the content  feed

 

Quiz 3

 

Question 1

20 / 20 pts

What is the 10/90 rule?

  

10% analysis cost    90% tool cost

 

  

10% tool  cost    90% analysis cost

 

  

90% of the work is done by 10% of the analysts

 

  

There is no such rule described

 

 

Question 2

20 / 20 pts

Before you select an analytic tool

  

You should know the company and the personnel skills

 

  

ask a friend

 

  

pick the free tools always

 

  

none of the above

 

 

Question 3

20 / 20 pts

Social Mention is considered a

  

web analytic tool

 

  

social media analytic tool

 

  

a system analysis tool

 

  

no such name

 

 

 

Question 5

20 / 20 pts

The Kissinsights tool provides

  

Clickstream analysis

 

  

Blog analysis

 

  

provides text mining

 

  

provides online suveys

 

 

Quiz 4

 

Question 1

10 / 10 pts

A metric is

  

an indication of how you are doing against business goals

 

  

the number of web pages

 

  

web site display size

 

  

a qualitaitve measurement of statistics describing an event on a web site

 

 

Question 2

10 / 10 pts

The collection of requests from someone who is on your web site is called a(an)

  

visit

 

  

visitor

 

  

session

 

  

KPI

 

 

Question 3

10 / 10 pts

The difference between a  transient and persistent cookie is

 

a transient cookie is only active for the session and the persistent cookie is a unique ID associated with a specific browser during a visit

  

both are the same

 

  

associated with bounce rate

 

  

there is only one type of cookie

 

 

Question 4

10 / 10 pts

Why is the bounce rate high for a blog site?

  

Most are not written well

 

  

People read the blog page and leave the site

 

  

There is no conversion

 

  

It is not unusally high for blog sites

 

 

Question 5

10 / 10 pts

Attributes of a great metric include

  

uncomplex

 

  

irrelevant

 

  

timely

 

  

A & C

 

Question 6

10 / 10 pts

Traffic sources to a web site include

  

direct traffic

 

  

referring sites

 

  

search engines

 

  

All of the above

 

 

Question 7

10 / 10 pts

Internal site search refers to

  

Google or Yahoo

 

  

searching within the web site

 

  

using the same gmail address

 

  

search optimization

 

 

Question 8

10 / 10 pts

A report showing outcomes of organic vs paid traffic relates to

  

amount of web content allowed

 

  

ROI

 

  

email campaigns

 

  

free vs pay per click searches

 

 

Question 9

10 / 10 pts

A first party cookie is more popular to use than a third party cookie because

 

A first party cookie is set by the web analytics tool and has less chance of being rejected by the browser

  

It is javascript tag vs web log

 

  

It is date stamped

 

  

It reflects a unique ID for the visitor

 

 

Question 10

10 / 10 pts

Data decay refers to

  

incomplete web analysis data

 

  

each anlysis tool has different metrics

 

  

changes in visitors, web site design and analysis computations during time

 

  

data sampling techniques

 

 

Quiz 5

 

Question 1

10 / 10 pts

Which social media metric is used to determine the size of the audience that is seeing your content?

  

Enagagement

 

  

Reach

 

  

Amplication

 

  

Applause

 

 

Question 2

10 / 10 pts

This metric indicates the rate at which your followers take the content and share it through the social network

  

Engagement

 

  

Reach

 

  

Amplification

 

  

Applause

 

 

Question 3

10 / 10 pts

This metric determines how your content is being read and initiating conversations

  

Engagement

 

  

Reach

 

  

Influence

 

  

Applause

 

 

Question 4

10 / 10 pts

This metric indicates how well your content is being accepted

  

Engagement

 

  

Reach

 

  

Applause

 

  

Amplification

 

 

Question 5

10 / 10 pts

This metric computes a dollar value of your social media effort

  

Engagement

 

  

Reach

 

  

Applause

 

  

Economic Value

 

 

Question 6

10 / 10 pts

This social media tool computes a score for a person’s online inflience

  

Socialmention

 

  

Google Plus

 

  

Klout

 

  

Yahoo Insight

 

 

Question 7

10 / 10 pts

This tool indicates the number of mentions or conversations of your brand and other brands

  

Klout

 

  

Google Analytics

 

  

Sprout

 

  

Social Mention

 

 

Question 8

10 / 10 pts

Micro and Macro conversations are used for which metric

  

Engagement

 

  

Economic Value

 

  

Reach

 

  

Applause

 

 

Question 9

10 / 10 pts

A high bounce rate for a blog

  

denotes big trouble

 

  

the same problem as for a web site

 

  

people read the blog and left

 

  

has no particular value

 

 

Question 10

10 / 10 pts

In Google Analytics, what is the Conversions  report show

  

the number of referrals

 

  

comments per post

 

 

The Conversions report shows conversion rates and the monetary value of conversions that occurred due to visits from social networks.

 

Quiz 6A

 

Question 2 20 / 20 pts

How can you measure the task completion rate?

1. a)Feedburner
2. b)Google Insights
3. c)Experian
4. d)on-exit surveys

 

Question 3 20 / 20 pts

How do you measure visitor loyaly?

1. a)number of visits each visitor
2. b)time between visits
3. c)purpose of visit
4. d)Nonwe of the above

 

Question 4 20 / 20 pts

A major success factor is

1. a)Primary purpose
2. b)Chjeckout abandoment
3. c)number of visitors
4. d)Economic Value

 

Quiz 6B

 

Question 1 20 / 20 pts

What is the first step in analyzing a site?

1. a)Look at number of visitors
2. b)Look at the content report
3. c)visit the website
4. d)goal convesions

 

Question 3 20 / 20 pts

What is the next step after looking at acquisitions/

1. a)Visitor loyalty and recency
2. b)Lok at content
3. c)Goal conversion
4. d)Funnel visualization

 

Question 4 20 / 20 pts

What Google Analytics report(s) looks at the internal site search?

1. a)Site usage
2. b)Site Search overview
3. c)Site terms
4. d)All the above

 

Question 5 20 / 20 pts

What does Funnel Visualization do?

1. a)show cost reduction
2. b)show the steps that people do to meet the site goal
3. c)finds broken links
4. d)finds landing pages