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Issues in management: Walmart case study

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With reference to the case of Walmart in Germany:
What challenges can companies face when entering
new overseas markets?
Why did Walmart ‘fail’ in Germany?
What do you think Walmart has learned from this
experience that it can use in other markets it enters?
Please note: Answer all parts of the question and
use relevant theories and concepts in answering the
question.
CORE READINGS
Christopherson, S (2007) Barriers to ‘US style’ lean retailing: the
case of Wal-Mart’s failure in Germany,Journal of Economic
Geography, Volume 7, Issue 4, 1 July 2007, Pages
451–469,https://doi.org/10.1093/jeg/lbm010
Durand, C and Wrigley, N (2009) Institutional and Economic
Determinants of Transnational Retailer Expansion and
Performance: A Comparative Analysis of Wal-Mart and Carrefour,
Environment and Planning A, Vol 41, Issue 7, Available at:
http://cemi.ehess.fr/docannexe/file/2484/durand.wrigley.pdf
Subhadra, K. (2004) Walmart’s German Misadventure.
Hyderabad, India: ICFAI Center for Management Research. (On
Canvas)

 
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