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Kyruus: Big Data’s Search for the Killer App

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Read the case and answer the following questions:

1. What motivated Gardner and Yoo to start Kyruus?

2. What was Kyruus’ first successful product? What enabled that opportunity?

3. What type of “Big Data” is Kyruus collecting?

4. What strategic decision is Gardner facing as presented in the case?

5. According to you, what direction should Kyruus take?

 
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