LCBS5031 – ENTREPRENEURSHIP PROJECT MANAGEMENT & MARKETING ASSESSMENT

Faculty of Business and Law

Leicester Castle Business School

MODULE OUTLINE

1.      The teaching team

This module is led by William Murithi who has a broad knowledge of enterprise through academia and personal experience of establishing and growing businesses. Having been involved in Students in Free Enterprise Society (now Enactus) as well as run a business as a student, he is effectively placed to support and examine student business plans. His research interests are; Entrepreneurship, Strategy, strategic Entrepreneurship, Family Businesses, SMEs and Regional Development. Also students will be supervised or supported by experienced academic and professional staff within the enterprise team at the university.
 

2.      Module aims

The Entrepreneurship Project assumes that students will have a thorough understanding of business research, analysis, and financial acumen to enable the construction and delivery of a comprehensive business idea. Studies from an undergraduate and postgraduate level should be used (where appropriate) to show  a breadth of understanding to the areas required in the project, but also a depth of understanding in the entrepreneurial idea.
The Entrepreneurship Project does not require that the student already has a business or has studied a commercially based programme. Many students have strong creative ideas inspired by new opportunities, and the Entrepreneurship Project gives the student the time, and academic and commercial support, to develop and refine these ideas into a viable, structured, and comprehensive business plan.
Objectives and Learning Outcomes
By the end of this module students will:

1. Develop knowledge and practical experience of business plan creation.
2. Apply a range of management knowledge and skills to building a business.
3. Capacity for independent, self-managed work experience.
4. Presentation of the plan to mentors and academics.
5. Learn through reflection on practice and experience.

6.      How it’s going to be taught

This module is primarily driven by the student in a semi-independent manner. An overview of the timeline is shown below.

The Faculty is committed to providing an equal learning experience for every DMU student through the use of Universal Design for Learning (UDL). Examples of the ways in which we do this include a focus on flexible ways of learning, providing flexible study resources such as by recording lectures, and by using a variety of assessment methods.

7.      How this module relates to your programme of study

The skills and knowledge gained within previous modules should assist students in taking on the challenge of a semi-independent challenge, which is primarily driven by themselves.
 

8.      How this module enhances your employ-ability

This module provides students the ability to understand business from the perspective of the founding entrepreneur, rather than simply as an employee. Therefore this should enhance employ-ability factor in future job applications, going into working within family businesses, or establishing a business of their own.
DMU has great ambitions for its students and alumni and we want you to have opportunities that match your ambitions. We offer a wide range of work experiences and now we want to make these even better.
#DMUworks is our fresh new programme to fit around what students, alumni and employers need, focusing on work experience opportunities that may be short, long, based in the UK or abroad – with options to suit different circumstances and aspirations. You can find out and sign up for #DMUworks, Innovation Centre and Enactus Society opportunities on MyGateway.
You can also find out further information about our projects by visiting the following webpage:https://www.dmu.ac.uk/dmu-students/careers-and-employability/careers-and-employability.aspx

9.      Your responsibility

Students are expected to attend and participate in all timetabled activities, including lectures, seminars, workshops, and practical sessions. Students are also encouraged to fully participate in the academic and cultural life of the Faculty and University, including guest lectures, seminars, public debates and external visits.
As students, your responsibilities are:
Preparation: Complete the required readings before coming to each timetabled session on this module and to undertake the required follow-up work.
Participation: Participation in class is based on participation in class lecture/seminar, as well as group activities in class. To assist your engagement in class you should come prepared by writing down ideas, quotes, or concepts from the reading list that you find interesting as well as thought provoking. You should come prepared so that you can fully engage in class discussions and activities.
Respect: Throughout your studies it is important that you treat other students with respect as well as engaging in a respectful manner with academic staff. It is imperative that you listen to others and treat their contributions with respect, even if you disagree with them. In particular it is important that:

• You are respectful of your peers’ learning and resist talking through seminars, workshops and lectures.
• You do not answer your phone unless it is an emergency.
• If you are late, then please take the first available seat and settle yourself as quietly as possible.

The student charter  sets  out  commitments  from  the  university  to  students,  from students to the university, and from the Students’ Union to students. You can consult it at:
http://www.dmu.ac.uk/dmu-students/student-resources/student-charter/student- charter.aspx
The module teaching and assessment team will contribute to this environment by:

• Treating all students with respect.
• Welcoming diverse viewpoints, experiences, and interpretations of the class materials.
• Challenging your thinking, beliefs, and analysis of issues, concepts, and ideas in this class.

10.      Schedule

11.      Module Resource

Key Text:

• Allen, K. R. (2016) Launching New Ventures: An Entrepreneurial Approach (7th Ed). Cengage

Additional Texts:

• Burns, P. (2014) New Venture Creation. Basingstoke:
• Stokes,     &    Wilson,    N.    (2010)    Small   Business    Management   and Entrepreneurship (6th Ed).
• Hampshire:
• Halloran, J. W. & Moorman, J. (2006) Successful Business Planning for Entrepreneurs.
• Thomson, South Western.
• Katz, J. and Green, R.P. (2013) Entrepreneurial Small Business. McGraw Hill Higher Education.
• Leach, K. C. & Melicher, J. W. (2014) Entrepreneurial Finance (5e). Thomson South Western.
• Legge, J. & Hindle, K. (2004) Entrepreneurship: Context, Vision and Planning. Palgrave MacMillan.
• Ries, Eric (2011) The Lean Start-Up: How Constant Innovation Creates Radically Successful Businesses.
• Cedar, Jonathan (2016) How One Start Up Developed a Sales Model that Works in Emerging Markets. Harvard Business Review (07 September).

Recommended texts on Business Research Methods

• Quinlan Christina, Babin Barry, Carr Jon, Griffin Mitch, Zikmund William (2019) Business Research Methods, 2nd edition, Andover: Cengage Learning, ISBN: 1473760356, 9781473760356

12.      Blackboard and module communications

Important information relating to this module can be found on Blackboard. This includes information on the module, lecture and seminar materials, all communications and announcements, as well as the procedure for submitting assignments via TurnitinUK.
You can access Blackboard by going to this link: https://vle.dmu.ac.uk
Login using the same username and password that you have for access to the University’s computer services.
Further information on Blackboard can be accessed from the Centre for Enhancing Learning through Technology (CELT): http://celt.our.dmu.ac.uk/blackboard/
If you have any difficulties logging into any computer on campus, then you should contact the Help Desk located on the 1st floor of the Kimberlin Library. In addition, you might contact the ITMS helpline ( +44 (0)116 250 6050) or send an email to itmsservicedesk@dmu.ac.uk noting your name and degree programme).

13.      Assessment Briefs

Entrepreneurship Project Structure – Assessment 1
Executive Summary – 1000 words

1. Entrepreneurship Project objectives
2. Problem / Opportunity Statement
3. Market / Industry summary
4. Competitor summary
5. Funding and Financial projection summary Main body of report – 6000 words

A full description of the entrepreneurship research activities:

1. Problem and Opportunity Landscape
2. Problem that the venture seeks to solve
3. Existing landscape of solutions
4. Stakeholder mapping

Solution
a).  Idea or technology proposed
b).  Business Model for product/service delivery
c).  Market analysis and Segment structure d. Analysis of one, three, and five year customer base e. Prospect feedback
d).  Pricing model
e).  Competitor analysis

• Direct / Indirect
• Shifts in power and position

 
f).  Portfolio (Product / Service) analysis

• IP / technology / Patents

 
g).  Marketing Strategy

1. 1. Who are your customers?
   2. What do they buy now?
   3. Why do they buy?
   4. What will make them buy from you?

 
h).  Funding

1. 1. Crowd funding
   2. Incubators/Venture capital

 
i).  Financial analysis

1. 1. Cash flow
   2. Schedule for investor returns

 
j).  Skills requirements

1. 1. Functional skills
   2. Management skills

 
Conclusions – 1500 words

1. Draw conclusions arising from the project evaluation
2. Evaluate project viability

 
Recommendations – 1500 words

1. Future actions for potential investors
2. Further research required
3. Growth scenarios; three years, and five years

 
Appendices (not included in the word count)

1. References
2. 3+ Tutor meeting record forms
3. Tables, graphs, data not used elsewhere in the report

If you are thinking about ordering high quality, plagiarism free assignment without making any hole in the pocket, Assignmenttask.com is the right place for you. Here 3000+ expert professionals work hard to get your assignment done on time, 100% satisfaction in Case Study Assignment and Dissertation Writing can aid the students of Australia, UK and USA.

 
All word counts are approximate, and are shown as a guide. This is an indicative structure which may alter depending on your topic.

Entrepreneurship Project Preparation

A well-researched business plan should demonstrate a thorough piece of quantitative or qualitative research and analysis. It shows commitment, perseverance, self-motivation, independent study, initiative and critical thinking; essential elements to establishing your competency in the future competitive world.
In preparation –

• Establish the context, background and/or importance of the topic
• Consider a problem, controversy or a commercial gap
• Establish the applicability of the entrepreneurship research
• List summary research questions
• Be able to defend the significance or value of the idea

Consideration –
Could you present your Entrepreneurship Project to a group of venture capitalists, answer detailed questions, defend the idea and expect investment?

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"