M05BSS: Global business in emerging regions

Assessment Information
This assignment requires you to write a 2000 word market analysis report on ONE emerging market
of your choice.
Please note:
 the market you select MUST BE DIFFERENT to that selected for Coursework 1.
 this analysis should be of the emerging market as a whole, it should NOT focus on one
industry or company.
Your report should identify:
1. the features of the local business environment that make your chosen emerging market an
attractive destination for international business now and in the future. How is the economy
performing? What factors and trends are likely to shape its future potential as an emerging
market?
2. the main competitive, legal and cultural risks and challenges that international businesses
operating in your chosen emerging market will encounter. For example, does the legal system
give companies confidence they will be able to protect their (intellectual) property rights? How
might the values and norms, societal characteristics, customs, ethics and other peculiarities
of your chosen emerging market affect the conduct of business? Will new entrants face
intense competition from incumbents and state-owned enterprises?
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3. the entry and long-term strategies that businesses could adopt to mitigate the risks arising
from the challenges in your chosen emerging market. What kinds of entry strategies are
possible? Does government restrict foreign investment? How can foreign firms win market
share from incumbents?
4. key recommendations for businesses who wish to engage with your chosen emerging market
How to submit your assessment
The report must be submitted via Turnitin by 23:55 on 9
th January 2017. No paper copies are
required. You can access the Turnitin link through the module web.
 Your coursework will be given a zero mark if you do not submit a copy through Turnitin.
Should you submit work on time but fail the assignment, you will be offered a resit opportunity
but the resit mark will be capped at 40%.
 All work submitted after the submission deadline without a valid and approved reason (see
below) will be given a mark of zero. Please note that a non-submission is not the same as a
failed submission; a failed submission counts as an attempt whereas an absent mark does
not necessarily allow you to resit the coursework.
 Students MUST keep a copy and/or an electronic file of their assignment.
 Checks will be made on your work using anti-plagiarism software and approved plagiarism
checking websites.
EXTENSIONS
The University wants you to do your best. However we know that sometimes events happen which
mean that you can’t submit your coursework by the deadline – these events should be beyond your
control and not easy to predict. If this happens, you can apply for an extension to your deadline for up
to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next
assessment period (for example, to the resit period following the main Assessment Boards). You must
apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond
your control athttps://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
This assessment will assess the module learning outcomes 1, 2, 3 and 4 and makes
up 50% of the overall module mark.
Word Count Limit
Your word count includes in text citations but not the final references or appendices. If you are more
than 10% over or under the word count limit you may lose marks as a 10% penalty applies.
The contents of your References and Appendices are not normally given a specific mark (though they
may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend
that you only use Appendices for supporting material and not for the substantive part of your work.
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and
that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not
acceptable to copy from another source without acknowledging that it is someone else’s writing or
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thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly
cite and reference the works of others. The Centre for Academic Writing provides documents to help
you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.
Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or
copying large sections from a book or the internet are examples of plagiarism and carry serious
consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and
use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure,
please contact the Centre for Academic Writing or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you 2 weeks after the submission date. Marks and
feedback will be provided online. As always, marks will have been internally moderated only, and will
therefore be provisional; your mark will be formally agreed later in the year once the external
examiner has completed his / her review.
Assessment Criteria
This table details the weightings of the four criteria by which your work will be assessed.
Criteria Proportion of overall
coursework mark
1. The local business environment 30%
2. Competitive, legal and cultural risks and challenges 30%
3. Entry strategy and general business strategy 30%
4. Conclusions and recommendations 10%
Please refer to the Marking Scheme below for information regarding the generic criteria against which
work is assessed and graded.

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