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Market Potential Indicator (MPI)

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Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

  • What are the indicators used in developing this index?
  • Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
  • Using the MPI, which countries would be ideal for this company to enter? Why?
 
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