Market Research Section
For this assignment, you will create a market database for your company.You will need to find at least 8 competitors in the country market that you will operate your business.Remember to search for competitors using SIC, NAICS, or SITC codes to ensure that you have direct competitors.
You will then identify 15 factors to collect data.Decide on factors that will allow you to gain a competitive view of the market and help you determine your strategy in the marketplace.You should consider both primary and secondary sources for gathering the information.Do not forget that government websites can provide some information that can assist you.Be sure to identify the source of the information on the worksheet.
Finally, write a one-page assessment of what you have gained from the data collected that will assist you in creating an entrepreneurial venture in the chosen country.( the venture will be building a Theme park like Disneyworld in Dubai.
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