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Marketing Assigment/ In your opinion, what key elements about Coca-Cola’s campaign made it so successful and why? What factors should companies consider when deciding on potential global markets to enter?

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Marketing Assigment
In your opinion, what key elements about Coca-Cola’s campaign made it so successful and why? What factors should companies consider when deciding on potential global
markets to enter?
Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link
provided on the Course Information page.
Chapter 15- The Global Marketplace, pp. 458-483
Watch Video
#CannesLions 2012 Gold Outdoor: SHARE A COKE
User: Compartiendo Publicidad – Added: 6/27/12
YouTube URL: http://www.youtube.com/watch?v=2l_WzEdUd0o
Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link
provided on the Course Information page.
Chapter 16- Sustainable Marketing: Social Responsibility and Ethics, pp. 488-515
Watch Video
Insights into Marketing a Sustainable Business
User: share wales – Added: 6/25/13
YouTube URL: http://www.youtube.com/watch?v=jqm7KMSn4y4


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