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marketing bluepriting

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Part 3:
A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
delivery system of the selected business currently works) for one outlet only;
Part 1:
A description on the nature of service organization and their services rendering process, related factors e.g.,
environment, situation etc.
Part 2:
A brief description of the main features of the two service delivery systems being analysed, comparing them and
identifying any departures from the common systems identified in the literature, if any;
Part 3:
A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
delivery system of the selected business currently works) for one outlet only;
Part 4:
A concise critique (threats and weaknesses may be SWOT) of the existing service delivery system (vis a vis theory and
the service delivery system of the other outlet, referring to the preceding flowchart whenever possible) and
identification of areas offering opportunities for improvement – that is, how and why would you change the service
delivery system to make it better based on Services Marketing theory
Part 5:
A service blueprint of your prescription. This involves redrawing the flowchart to include the changes being  recommended.


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