Marketing business report

Marketing business report
Order Description
Marketing business report
2,500 words
Present a business report to the Chairman of L Capital Asia, a world leader in luxury brands LVMH (Louis Vuitton/Moet Hennessy a portfolio of over 60 prestigious brands), who have invested heavily (49.9%) in RM Williams (iconic Australian brand).
Report on two key marketing strategies to L Capital Asia about making a difference to how RM Williams engages the market. And enters the Asian market in 2016. Have now entered UK & Scandinavia.
Two issues to cover may be:
• Co-production
• Customer value co-creation
• Relationship building,
• Strategic marketing planning,
• Segmentation,
• Branding (celebrity endorsements; Hugh Jackman)
• Pricing,
• Communication strategies,
• Promotion strategies,
1. Address why each of these is important to RM Williams
2. Describe expected benefits to both L Capital Asia (Louis Vuitton/Moet Hennessy) and RM Williams customers if implemented
3. Propose implementation of tools/practices with an action plan
4. Use academic articles to support arguments
Critically review literature and relevance to the organisation.
Be specific and provide full justification.
Some initial references:
https://www.lcapitalasia.com
https://www.insideretail.com.au/blog/2014/02/05/rm-williams-eyes-asia/
https://www.afr.com/it-pro/from-adelaide-to-champagne-behind-the-push-to-take-rm-williams-global-20140204-jynhp
https://www.smartcompany.com.au/growth/economy/31275-rm-williams-sold-to-louis-vuitton-five-things-you-didn-t-know-about-the-iconic-company.html
https://www.smh.com.au/business/retail/rm-williams-is-now-targeting-townies-after-flat-sales-figures-20150410-1mimq9.html#comments

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Marketing business report