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Marketing Management Assignment | Top Universities

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Case Study Ikea is the leading company in selling furniture store in the world. In 2018, the global revenue generated by the IKEA Group amounted to 38.8 billion euros. (statista.com). The IKEA vision is to “create a better everyday life for many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that …

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