Marketing Manager within an organisation

Marketing – Task 1 – 1,000 words
 
TASK 1: You need to provide a 10-minute PowerPoint presentation with a recommended word limit of 1,000 & slide count of approx. 10 slides, you must include speaker notes at the bottom of each slide.
 
In your PowerPoint slide, you must make effective use of PowerPoint headings, paragraphs and subsections as appropriate.
 
Your speaker notes must be included on the Notes Page which can be clicked on at the bottom of your slide or alternatively access through View menu > Notes Page > click on bottom text box to add commentary. This additional commentary should be your speaker notes and offer context to the slide.
 
All work must be supported with research and referenced using the Harvard referencing system.
 
Your slide must focus on all the questions below to explain the role of marketing and how it interrelates with other functional units of an organisation
 
Scenario
 
You are applying for the role of Marketing Manager within an organisation (you can use your current organisation or an organisation you can obtain the relevant information on) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.
Tasks
This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:
 
(i) Introduction to the concept of marketing, including current and future trends.
 
(ii) An overview of the different marketing processes.
 
(iii) Explain the key roles and responsibilities of the marketing function.
 
(iv) Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
 
(v) An explanation of how marketing influences and interrelates with other functional departments of the organisation.
 
(vi) Analyse the significance of interrelationships between marketing and other functional units of an organisation
 
(vii) The value and importance of the marketing role in the context of the organisation.
 
(viii) Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
 
(ix) Conclusions that emphasis the significance of having effective interrelationships between different functional departments.
 
(x) References
 
Find below resources to help in answering the questions below:
To read more: https://www.diffen.com/difference/Marketing_vs_Sales
 
 
To read more : https://blog.saleslayer.com/10-responsibilities-marketing-departments
 
 
To read more: https://www.mindtools.com/pages/article/newSTR_66.htm
 
 
To read more: https://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html
 
 
 
To read more: https://www.linkedin.com/pulse/20141012060211-243475995-marketing-environment-analysis-laying-the-base-of-marketing-planning/
 
 
 
 
To read more: https://www.cleverism.com/marketing-department-organization-tools-responsibilities/
 
http://www.sanandres.esc.edu.ar/secondary/Marketing/page_14.htm
 
https://www.liveadmins.com/blog/why-marketing-sales-and-support-departments-need-to-collaborate/

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