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Marketing Plan Based On Situational Analysis

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Marketing Plan Based On Situational Analysis
I. Mission Statement
The aim of the plan is to develop a sound plan that would provide the proprietor with guaranteed returns on the preferred business. Amber Educational Toys would provide the consumers, mainly children, with educational products that are fun and engaging to ensure that they acquire new educational skills. The company is founded by Amber Toy using funds that she won from a lottery. It is estimated that with the market trends, Amber Toy would recoup her invested funds in a year because of the sharp increase in purchases of educational toys. This has been brought about by an increase in the number of people forming families and thus providing a new market segment for products designed for children (Turner, & Entrepreneur Press, 2008).


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