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Marketing Politics

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Assignment One:
Real Time Campaign Analysis
Before starting work on your 1500 word assignment please study the article on ‘Labouring the Point’ (download from Learn)
The opening part of the ‘Labouring the Point’ piece, ‘Analysing a Political Marketing Campaign’, explores how to study an election and the remainder of the essay provides an example of this framework applied to a previous campaign (in this case Tony Blair’s 2001 victory).
Report Structure
Subdivide your assignment work into  subheadings used in ‘Labouring the Point’:

  • ‘Givens’ (approximately 250 words)
  • ‘Party Organisation’ (approx 250-350)
  • ‘Controllables’ (approx 900-1000 words which covers positioning, imagery, promotions and place) and apply this to your chosen party campaign

  You should use illustrations/images

 
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