Marketing Politics
Question
1500 word essay worth 50% of marks for this
module, answering either:
‘Compare and contrast the development of
electoral marketing campaigns in the US and UK.
Consider the similarities as well as differences in
their evolution’.
‘What do you consider to be the major
continuities as well as changes in the marketing of
politics over the last hundred years’.
Additional Question
Ultimately has the marketing of politics
enriched or undermined the democratic
process? Discuss with reference to at least
two different countries
Tips
The following do not contribute to your word count:
Images- use illustrations such as stills of adverts
you will use in your essay to help develop your
analysis
References- include links to the web archives you
consulted and used
Appendix- can be used to provide purely factual
and descriptive material on the examples you
used. Supply this after your Reference section.