Marketing Principle and Practice

Module Learning Outcomes
The following LOs are achieved by the student by completing the assignment successfully
1. Identify the role of Marketing within the context of an organisation and the different business
orientations that a business can adopt.
2. Demonstrate knowledge of the foundations of Marketing and have an understanding of the fundamental
Marketing philosophy embedded in Ethics.
3. Demonstrate understanding and application of the marketing mix.
Assignment Objective
The aims to provide a basic understanding of the nature, scope and purpose of marketing in an organization, to identify
the main theoretical concepts behind the practice of marketing,

Assignment Tasks
Ahmad and David are two enterprising youths. They graduated from New York University last year with degrees in Marketing Management. They thought instead of taking up a job, they would launch a franchise company called “Warrix” specialized in sports apparel. Having learnt of the future of sports apparel business, a wealthy investor has decided to invest in their business. Ahmad and David have now set their sights high.
Starting with a single shop in Japan this year, they aim to expand their business in GCC countries in a few years to come. However, the market competition seems to be tough as there are bureaucratic procedures in the chosen country market to start a business.
Task:
Students should work individually and should conduct a research about one from any country within GCC economic and the business environment for Sports Apparel write a report and present main findings as a full details Marketing Plan. You will conduct background research (secondary research – journal articles, industry magazines, websites, news reports) into the product area, the chosen market, conduct a PESTEL analysis of GCC Market and outline major elements of the environmental analysis. You will be required to understand the potential consumer market to identify a target market (through the segmentation process).

The Marketing Plan should include the following sections:
• Executive Summary
• Marketing objectives
• Consumer Behavior analysis
• PESTEL analysis
• Business Portfolio analysis

Market Growth Strategy
4Ps
• Evaluation and recommendations
(Approximately 1,000 words)

The post Marketing Principle and Practice appeared first on Smashing Essays.

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"