marketing questions

1) What is Customer Centricity? How would you go about transforming an organization from “Product Centric” to “Customer Centric” company? Illustrate your answer with an example
2) Compare and contrast the differences between “Personas” and “Market Segments”? Illustrate your answer with an example.
3) How do marketing managers determine which segments to target? Offer an illustration from the Marriott case. (Marriott case will be uploaded)
4) What are the phases used by marketers to analyze consumer decision-making process? What major psychological processes influence consumer responses to marketing of new products? Illustrate your answer with an example the GE case. (GE case will be uploaded)
5) Compare and contrast the differences between “Personas” and “Market Segments”? Illustrate your answer with an example
the textbook Framework for Marketing Management, 5th Edition, By Philip Kotler and Kevin Keller, Published by Prentice Hall, 2012 can be used as a reference.

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