Marketing research

Marketing Research Report Guidelines

Introduction

Your research report is a description of your research project based on:

• research question(s) and/or
• problem(s).

Your report tells the story of your research questions/ problems and how you found answers to them.

Purpose:

The main purposes of a research report are to demonstrate:

• a critical awareness of the previous work in your field exploring some additional questions (it may reproduce a previous study in a new context or with modifications)
• an understanding of basic research theory and techniques

Writing Style

You need to know whether it is common to use the first person (I) in your writing or you need to be more objective (third person – the writer). This varies according to different discipline areas. You need to image someone who is well-educated in your broad area but does not know about your SPECIFIC research. You will need to define and clarify some terminology and examples.

Questions That Relate to Report Structure

Major Parts to your report

You need to introduce the report, identify what is already known about your topic in the literature, let the reader know what methodology you used, state the results and discuss them, identify the conclusions.

The main sections in more detail

The following order of sections is used for most science-based discipline areas as well as arts-based areas.

Abstract (approx 150-200 words)

This should be a very brief overview of the WHOLE report covering 4 main areas:

• What you did (the topic)
• How you did it (methodology)
• What you found out (results – major only)
• What was the significance (conclusion/recommendations)

Introduction:

• Provide contextual information to the problem/questions, identifying the problem of research in this area
• Introduce the objectives
• Identify the specific research questions

Literature Review:

• Review previous work relating to research problem/questions (to define, explain, justify), and show the contribution that the present research will be filling.
• Should be structured
• May have a number of sub-sections to identify themes
• Research should be integrated and combined highlighting areas of similarity and difference
• Review previous work relating to methodology (to define, explain, justify)

Methodology:

• Perhaps discuss your justification and theoretical perspectives
• Use the literature (theory) to help you justify why you chose this methodology (if not done above)
• g. if you are doing a survey explore the theory of survey design, types of questions and delivery and advantages and disadvantages of different modes
• Explain how data was collected/generated
• Explain how data was analysed

Results:

• Present the results (using graphs, tables, etc where appropriate)

Discussion:

• Interpret and discuss the results
• Compare with results of previous research (link to the Literature Review)

Conclusions:

• Return to the research questions and suggest whether they’ve been answered or “solved”.
• Return to the objectives and whether they have been achieved?
• Indicate what has been learnt from the study and how it can be applied
• Indicate improvements for the research and future possibilities

Important Note:-

Please submit the hard copy in class and soft copy submission can be via Moodle (Turnitin) as per the dates mentioned in course syllabus. Soft copies will be run against anti-plagiarism tool to detect copied materials. Therefore, summarize points or paraphrase and make sure you reference the sources. Reports with more than 25 percent similarity (plagiarism) will not be accepted and marked zero. In addition, marks will be deducted from those who submitted reports with a lot of similarities with other work (journal article, website info, newspaper article or magazines and other people’s work). I will deduct 0.25 points for each single source similarity more than 4 percent. For example, if one source has more than 4 percent similarity 0.25 marks will be deducted, if two–0.50 marks will be deducted, if three– 0.75 marks will be deducted and so on. These marks will be deducted from the total marks received by the student out of 10 marks.

Group members – 3-4 members in each group

Last date to submit the project (hard copy and soft copy)                   25 Nov, 2020

No submission will be allowed after due date.

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"