Marketing: THE EFFECT OF UK POSTGRADUATE EDUCATION MARKETING PRACTICES ON INTERNATIONAL STUDENTS FROM AFRICA

I Would like to have a strong literature review on this subject. It should be done in a structured way exploring the past literature written in this subject and identifying the gap in past written literature. Also it could be when literature throw up any specific questions that the research question can answer? Or if the hypotheses look to support or challenge findings in the literature?
This piece of work should be Approach the literature ACADEMICALLY following the MARKETING ACADEMIC THEORY.
I will attach a copy from the findings that were already done to give the writer a chance to better identify what gap or questions in the literature should be highlighted in the literature.
1-Hypothesis:
Current UK postgraduate education marketing campaigns have positive effect on influencing African students choice of the UK for their post graduate studies
2- Null hypothesis:
Current UK postgraduate education marketing campaigns does not have the perceived positive effect on influencing African student’s choice of the UK for their post graduate
studies
3- Aim: To identify the most influential marketing factors that influence African students to pursue post graduate studies in the UK.

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