Marks and Spencers

Please develop a management report addressing the four specific tasks set out below. This should be 3,500 words
excluding title and content pages, references and appendices.
A bout ” Marks and Spencers” from 2009 to 2014
As a result of the research, address the following tasks in the management report:
1. Analyse the key changes in the strategic position i.e. external environment and internal environment
(including changes in organisational resources, competences, capabilities, leadership, culture and other internal
aspects such as Plan A strategy).
2. Critically evaluate how well the organisation responded to the external and internal challenges over the
period concerned. Part of your critical evaluation could be a discussion of whether the strategy of M&S
organisation is prescriptive and/or emergent. (hint: link it with customer analysis, Competitor analysis, key
factors of success and the comparative advantage for M&S)
3. Critically discuss the basis and sustainability of the competitive advantage of M&S organisation now and
shareholders.
4. Explain the performance indicator for M&S and review the annual report for the financial result for the
period from 2009 to 2013.
5. Based on the above- develop a range of strategic options available to the organisation to ensure its success
and sustainability into the future. Choose the most appropriate option and consider a range of implementation
issues associated with it. (hint: make recommendation and opinion on how M&S can do better)
Academic writing as third person by the following format:
Contents Section: Include subsections, Page Numbering, Table of Figures and Tables (if present).
Introduction: requires a brief introduction to M&S report including main tasks
Main Body: Should be focused on addressing the discussion and analysis should be supported with careful
definitions
Conclusion and recommendations:
References: in Harvard Referencing Style (there is no need for a separate Bibliography section)
Appendixes: Including Timeline for M&S from 2009 to 2014, charts, Tables.
Very Important Notes:
1. Please NO Wikipedia information, use only credited websites as: M&S corporate, BBC, Financial Times,
Market line, Mintel …
2. Please brand new work (as I faced an issue by this website before about the High similarities with other
student which cased to us both failing on the subject and issue with the website).
3. Please use Sample and normal words as Bachelor degree level.

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