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MBA– 203 Paper Title: Marketing Management

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1. Answer all the questions:
(i) What is Product life cycle?
(ii) Name two features of marketing.
(iii) What is MIS?
(iv) Why is scanning of environment a crucial task?
(v) What is Marketing Audit?
(vi) What are the types of communication system?
(vii) What do you understand Channel of distribution?
(viii) Define Market research?
(ix) How marketing is a “Pull approach” explains.
(x) What is Demographic environment?

 
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