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MKT 500 Week 7 Discussion “Advertising Media and Integrated Marketing Communications (IMC)”

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MKT 500  Week 7 Discussion “Advertising Media and Integrated Marketing Communications (IMC)”  Please respond to the following:

  • * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
  • From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.

 
 


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