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MKT264: ASSIGNMENT-1

January 5, 2021/in Posts /by admin

Semester I – 2020/2021
MKT264: ASSIGNMENT-1
[5%]
CASESTUDY QUESTIONS
[1] As per the case, explain how strategic marketing planning practice helped McDonald’s
implement its marketing performance successfully, then discuss possible improvement
to its SWOT analysis by adding TWO extra points to each section. [10 marks]
[2] Analyze the marketing objectives McDonald’s sets to the marketing performance, and
then discuss to which extent those objectives are truly achieved. [10 marks]
[3] As a marketing consultant, and by using the ANSOFF MATRIX, suggest the possible
expansion strategies McDonald’s can consider in the near future. [10 marks]
= Good Luck =