MMK221247 STRATEGIC MANAGEMENT IN CONSTRUCTION AND PROPERTY ENTERPRISES

School of Engineering and the Built Environment
_____________________________________________________________
MMK221247
STRATEGIC MANAGEMENT IN
CONSTRUCTION AND PROPERTY
ENTERPRISES
______________________________________________________
SESSION 2018-19
Coursework 2 ______________________________________________________
Module Leader: Mrs Valentah S. Manase
Room No: M520A
Telephone: 0141 331 8802
E-mail: Valentah.manase@gcal.ac.uk
COURSEWORK 2 – INTERNAL ANALYSIS AND STRATEGIC OPTIONS ANALYSIS
Submission Date– Tuesday, 16th April by 11:59pm (Both Electronic & Hardcopy)
COURSEWORK SCENARIO
Construction organisations are faced with business environment (micro‐environment)
factors that have an impact on their competitive position in the market either by presenting
them with opportunities or threats. The solution to these factors will require development
and implementation of particular strategies which are influenced by what is happening in
the surrounding business environment (opportunities and threats) as well as the
organisation’s resources, competences and core competences (strengths and weaknesses).
Against this background, you are required to discuss ANY ONE of the following strategic
concepts in the context of a construction company of your choice:
1. Critically analyse Geographical Diversification OR Internationalisation as a
corporate strategy for the achievement of profitability, growth and competitive
advantage. Selecting a construction company of your choice in any country, conduct
an internal analysis of the organisation and, based on the Resource Based View of
strategy, critically analyse the viability of this strategy for your chosen organisation,
considering findings from your internal analysis. In conclusion, outline some
recommendations of what your chosen organisation must do to ensure successful
implementation of the said strategy; OR
2. Critically analyse Related Diversification as a corporate strategy for managing
business risk and the achievement of profitability, growth and competitive
advantage. Selecting a construction company of your choice in any country, conduct
an internal analysis of the organisation and, based on the Resource Based View of
strategy, critically analyse the viability of this strategy for your chosen organisation,
considering findings from your internal analysis. In conclusion, outline some
recommendations of what your chosen organisation must do to ensure successful
implementation of the said strategy; OR
3. Critically analyse Unrelated Diversification as a corporate strategy for managing
business risk and the achievement of profitability, growth and competitive
advantage. Selecting a construction company of your choice in any country, conduct
an internal analysis of the organisation and, based on the Resource Based View of
strategy, critically analyse the viability of this strategy for your chosen organisation,
considering findings from your internal analysis. In conclusion, outline some
recommendations of what your chosen organisation must do to ensure successful
implementation of the said strategy; OR
4. Selecting a construction company of your choice in any country, conduct an internal
analysis of the organisation and, based on the Resource Based View of strategy,
critically analyse the strategic option that is most suitable for the organisation, at the
relevant business unit level, based on the findings from your internal analysis and
the Opportunities and Threats in its current industry/market.
NOTE:
1. The word count for this coursework is 3000 words +/- 10%
2. This coursework expects you to demonstrate understanding of both the theory
behind the chosen concept as well as the practical application of this theory to
practice. Both of these elements must be visible within your coursework
3. Submission will be by Tuesday, 16th April by 11:59pm (Both Electronic & Hardcopy);
hard copy submissions only required for GCU Glasgow students. For GCU Glasgow
based students, BOTH electronic and hard copy submissions are required. A
submission box will be made available for hardcopy submission in due course and will
be announced on GCU Learn.
4. You will be required to submit an electronic copy of the coursework via Turnitin. Please
ensure that your coursework is contained in one document and is in the order that it
should be printed. Further Turnitin submission details will follow in due course.
5. All final work MUST be typed, 1.5 line and paragraph spacing and single face printed.
Font must be no smaller than 12
6. Plagiarism will NOT be tolerated on this or any other coursework;
7. Colluding on the coursework will result in all students involved receiving a ‘Zero’ mark
8. Marks will be awarded for clear, logical, critical analysis and presentation of
information.
9. You are advised to read widely. Sole use of lecture material will result in minimum
grade.
Generic Guidance on Coursework Requirements
This section provides you with an indication of general requirements when attempting this
coursework:
The following constitute positive criteria for marking and will be rewarded:
• Work that is planned and structured
• Work which embodies an argument and is rigorous, logical and sustained
• Work that is concise and precise
• Work that is clearly presented
• Work that is fully referenced
• Text which embodies a balance of explanation and analysis
• Text in which specific claims made in the narrative are supported by evidence
• Work which consistently engages with the question and is relevant to the topic
The following constitute negative criteria for marking and will be penalised:
• Work that is deficient in planning and structure
• Work that is poorly argued
• Work that is poorly presented
• Work that is poorly referenced
• Text in which claims are made in the narrative that are unsupported and which lapse
into opinion and anecdote
• Text which is deficient in explanation and analysis
• Text which is simply a reproduction of lecture notes or in which originality,
innovation and imagination are conspicuous in their absence
• Text which does not relate to the terms of reference
MMK221247 -Strategic Management in Construction and Property Enterprises
Coursework 2 – Marking Schedule
MARKING CRITERIA MAXIMUM
MARK
MARK
AWARDED
Introduction/Background 10
Literature Review and Critical Analysis of literature
review
35
Critical Analysis of internal organisation factors and
match to relevant strategic concept
30
Conclusions/Recommendations 15
Referencing/Scope of research 10
TOTAL 100
General Feedback:
Tutor: _________________________________ Date: ___________________

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"