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Motivation and Performance Management

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This is the second part of your ecommerce plan for your business. Use the same business idea you did for your first ecommerce plan assignment. You must be specific, and you must directly reference articles, videos and materials I have provided for you this quarter. This assignment is my TEST for you to prove that you have learned and understand the  material and discussions we’ve been having this quarter. Please review the rubric before you start. From your plan #1, remind me: What is the name of your business? What is your product or service? Then answer these questions, in-depth:

What key principles will you use when building your website. (Reference HP Life Module, readings, or your own research.)

How will you use Search Engine Optimization? (Use Google’s guide as a reference here, or video.)

What type of social media advertising will your company do to build its brand? (Use video, links, or other research, and give specifics. What tools will you use, and exactly how will you use them? How will you target them? Why are you choosing them for your particular brand and audience? Do not just a brainstorm or list of tools.)

How will you increase the size (dollar amount) of the average order? How would you increase the frequency of orders for each customer?  (You may use information from sources and discussions we’ve had all quarter.)

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