need help with a case study due in two days on porter’s five force analysis

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ISFM-300 Case Study, Stage 1: Business Environment AnalysisBefore you begin this assignment, be sure you:1.Have completed all previously assigned readings, particularly those assigned in Week1 of the class2.Read the “Kelly’s Salon Case Study” and review the “Walmart Example.”Overview of Business Environment Analysis for Kelly’s SalonKelly’s Salon has been in business since 1995 and has seen an increase in competition froma variety of competitors, as described in the Case Study.With the news that a Hair Cutteryis likely to open only Fve miles away, Kelly, the owner of Kelly’s Salon, is concerned and hasbegun analyzing her situation and what could be done to remain competitive in thischanging environment.She has recognized that scheduling her employees and hercustomers is causing her problems, and she thinks she should focus on that ±rst,as it is fundamental to her business.Kelly also believes that there must be atechnology solution that could help her run her salon, but she has no idea where to start.You are a Systems Analyst, and Kelly has asked you to help her with determining how shecan improve her business.Kelly has requested, speciFcally, that you verify and provideadded support to her own analysis that has resulted in the identiFcation of a Strategy forCompetitive Advantage and a Business Process for Improvement.This will be the basis fordeFning business and systems requirements for an IT solution. This Strategy and IT Solutionwill help to bring Kelly’s Salon into the 21stcentury and take advantage of currenttechnology.You will analyze her business environment using Porter’s ±ive ±orces Analysis.Then, you will use the results of that analysis to explain how it supports Kelly’s Strategy forCompetitive Advantage, and the business process that she selected for improvementthrough the use of technology.It is important to note that a business owner has many areas where improvements can bemade, such as:sta², building facility, supplier agreements, advertising, etc.There are alsomany possible solutions that could improve the business strategy and processes.Since timeand costs are involved, the owner should address basic problems Frst in choosing thestrategy and which processes to improve. (Consider a lemonade stand; while it would benice to have a chair to sit behind a table to serve the lemonade to customers, that is notcrucial; however, having lemonade and cups are crucial to the business.)A second important concept for this class is that, among all the ways that competitiveadvantage and processes can be improved, the focus is on information technology solutions.In your role as a Systems Analyst, you will be supporting Kelly’s selected strategy andprocess for improvement, and proposing an appropriate IT solution.This work begins withan analysis of Kelly’s Salon using the ±ive ±orces Model.7/8/2016– Rev 11 |P a g eI S F M – 3 0 0 S t a g e O n e C a s e S t u d yPurpose of this AssignmentThis assignment gives you the opportunity to apply the concepts of the Porter ±ive ±orces model toa speciFc business, explain and support an identiFed a strategy for competitive advantage forKelly’s Salon, and analyze the identiFed business process that could be improved with the use oftechnology.This assignment speciFcally addresses the following course outcomes to enable youto:

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Five Forces Analysis:You know that Michael Porter’s Five Forces Model is a useful tool for analyzing a business.The Model is used to help understand the importance of the ±ve competitive forces anddetermine a strategy to develop and maintain a competitive advantage.The Five Forces aredescribed and discussed in Chapter 7 of the e-textbook. They are:Buyer PowerSupplier powerThreat of substitute products or servicesThreat of new entrantsRivalry among existing competitorsStrategy for Competitive Advantage:After reviewing Porter’s Generic Strategies for competitive advantage, as shown in the tablebelow, Kelly has decided on theCost Leadership Strategybecause she wants to provide avariety of services at a cost that is lower than her competitors and thereby attract morecustomers.She knows that she can o²er lower costs than the Hair Cuttery that is openingnearby, but she will need to make some improvements to do that.Target ScopeAdvantageLow CostProduct UniquenessBroad(Industry Wide)Cost Leadership StrategyDi²erentiation StrategyNarrow(Market Segment)Focus Strategy(low cost)Focus Strategy(di²erentiation)Business Process:Following a Five Forces Analysis and selection of a strategy for competitive advantage, thenext step is to identify a process for improvement that will support the strategy and providethe most bene±t, and position the business for future improvements.While there areseveral areas in need of improvement, Kelly has decided thatCustomer and EmployeeSchedulingis the most important process to be improved.In your role as Systems Analyst, Kelly wants you to provide solid justi±cation for the strategyfor competitive advantage and the business process that she has selected, and help herdetermine if an information technology solution can help.Assignment:Kelly’s Salon Stage 1: Create a document that includes:I.Introduction11/1/2015Rev 2ISFM-300 Case Study, Stage 1: Business Environment Analysis2 |P a g e

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