Newcastle University Marketing Strategy Paper

Help me study for my Business class. I’m stuck and don’t understand.
 
Hi there is a hotel and venue in Dublin Ireland and This time we should create
a Live Digital Marketing Campaign
we have some details as follows:
Brainstorming session

• Cocktail making course on zoom
• Takeaway food and drink – Just eat/Deliveroo
• Keep both brands or merge into one brand?
• Pub quiz / Bingo / open mic night (socially distanced)
• App for booking tables / a virtual queuing system using QR code
• Contact city council and see about increasing outdoor seating
• New target markets

o Student accommodation
o Self-isolation rooms for travelers into the country
o Reconfigure bedrooms to offices
New ideas (Brian):

• Encourage long-term stays eg. Stay four nights and get the fifth night free – this will fit nicely with the new 5-day restricting of one’s movements after traveling from abroad

SOSTAC

• Situational analysis (20 marks) –
• Objectives (5 marks) –
• Strategy (20 marks) –
• Tactics (30 marks) –
• Action (20 marks) –
• Control (5 marks) –

Objectives;
1. Develop the brand

• Create brand awareness
• Merge the two brands

2. Generate new revenue streams

• Lease the venue (eg. Musicians that want to record a live performance)
• Online classes – Cooking, baking and cocktails
• Take away food
• Promotions – Long term stays (buy 4 nights and get the fifth night free)
• Re-purpose bedrooms – Covid isolation rooms/home office

3. Improve online presence

• Build a bigger social media following
• APA format and Please write some practical strategy and tactics part , not just descriptive and theories

intext caitation must be needed.