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One of the most underestimated challenges encountered by companies when entering a new global region is recognition. For example, Best Buy failed in China as a direct result of not localizing their brand and product offerings. This is a failure of: Ethics Public relations Organizational structure Leadership

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One of the most underestimated challenges encountered by companies

when entering a new global region is recognition. For example, Best Buy failed in China as a direct result of not localizing their brand and product offerings. This is a failure of:

Ethics

Public relations

Organizational structure

Leadership

 
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